Principles of Marketing: Effectiveness of Marketing Mix and STP Analysis

PRNICIPLES OF
MARKETING

Executive Summary
Marketing is a wide concept that comprises all the activities pertaining to promotion and
advertisement of product and services. There are certain principles of marketing that need to be
follow by marketers in order to create a difference. In addition the report is comprises various
tools of marketing such as STP and marketing mix in respect of two global brands. It is essential
to adopt to attract new buyers and to retain existing ones. Mangers of both the brand are adopting
effective pricing, distribution strategies to sustain at market place for a longer period of time.
They need to analyses the present market trend and undertake modification according for further
improvements.

Table of Contents
INTRODUCTION:..........................................................................................................................4
TASK 1............................................................................................................................................4
Discuss the effectiveness of marketing mix for a brand............................................................4
TASK 2............................................................................................................................................6
Analyse understanding about STP marketing planning process.................................................6
CONCLUSION: ..............................................................................................................................8
REFRENCES...................................................................................................................................9