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Various Marketing Strategies to Gain Competitiveness for the City of Sydney RSL Clubs

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Added on  2020-03-28

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Introduction 3 Analysis of external environment 3 Political 3 Economical 3 Social 4 Technological 4 Analysis of internal environment 4 Strengths 4 Weaknesses 4 Opportunities 5 Threats 5 Difference between RSL and conventional clubs 5 Future potential after 10 years 6 Initiation of change 6 Target age group 6 Target market strategy 7 Change in internal ambience 7 Promotional strategy 9 Illustration: 1 9 Illustration: 2 10 Conclusion 10 Reference 11 Introduction City of Sydney RSL club or RSL Returned and service league of Australia is one of the most prominent culture prevailed

Various Marketing Strategies to Gain Competitiveness for the City of Sydney RSL Clubs

   Added on 2020-03-28

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Running head: MARKETING STRATEGYMarketing strategyName of the studentName of the universityAuthor note
Various Marketing Strategies to Gain Competitiveness for the City of Sydney RSL Clubs_1
1MARKETING STRATEGYExecutive summary The aim of this report is to discuss about the marketing strategies to be initiated in order to gaincompetitiveness for the City of Sydney RSL clubs. Various strategies are being discussed for theCity of Sydney RSL clubs to gain their competitive advantages. It is being concluded that,discussed strategies will help to enhance their organizational performance in the Australianmarket.
Various Marketing Strategies to Gain Competitiveness for the City of Sydney RSL Clubs_2
2MARKETING STRATEGYTable of ContentsIntroduction......................................................................................................................................3Analysis of external environment....................................................................................................3Political........................................................................................................................................3Economical..................................................................................................................................3Social...........................................................................................................................................4Technological..............................................................................................................................4Analysis of internal environment.....................................................................................................4Strengths......................................................................................................................................4Weaknesses..................................................................................................................................4Opportunities...............................................................................................................................5Threats.........................................................................................................................................5Difference between RSL and conventional clubs............................................................................5Future potential after 10 years.........................................................................................................6Initiation of change..........................................................................................................................6Target age group..............................................................................................................................6Target market strategy.....................................................................................................................7Change in internal ambience...........................................................................................................7Promotional strategy........................................................................................................................9Illustration: 1................................................................................................................................9
Various Marketing Strategies to Gain Competitiveness for the City of Sydney RSL Clubs_3
3MARKETING STRATEGYIllustration: 2..............................................................................................................................10Conclusion.....................................................................................................................................10Reference.......................................................................................................................................11
Various Marketing Strategies to Gain Competitiveness for the City of Sydney RSL Clubs_4

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