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Marketing Concept of Ryanair Airlines Company

   

Added on  2021-02-21

6 Pages1510 Words264 Views
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Individual presentation and reportonMarketing concept.
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Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3Introducing Ryanair airline company and its services................................................................3Defining key marketing concept.................................................................................................3Marketing concept and comment on effectiveness by using Ryanair airline..............................4CONCLUSION................................................................................................................................5RECOMMENDATION...................................................................................................................5REFERENCES................................................................................................................................6
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INTRODUCTIONThe marketing principles are based on the marketing strategy which are help to build newmarketing strategy for business and its growth perspective is in the effective manner. Themarketing strategy has considers with product, prices, place and promotion of products ofcompany (Alford and Page, 2015). Thus, the main purpose to build and analysis marketingconcepts within the company to develop its performance by promoting the best product line aswell as services. The present report is based on the “Ryanair airline” which is founded on 28November 1984. The company renowned brand image at the market place and promote theirproducts through attractive slogan which is “Low fair price made simple journey”. A report willdefine a concept of marketing concept and comment on their effectiveness within the company ineffective manner. A report will also highlight by the recommendation for company as peranalysis of marketing concept in company. MAIN BODYIntroducing Ryanair airline company and its services.Ryanair is the cleanest and greenest airline company which is founded in 1984. Irelandwith its primary operational bases at the London airports. The company is engaged with 17500employees who are highly contributed for business and its growth. They are expanded its productbecause they charge lower price rate on their air ticket. There has various employee in that someare working with promotional sides to promote its business by engaging with online platform anddigital technology (About Ryanair airline, 2018).Thus, in such perspective the marketingconcept is going to be examined on the base of the best customer services and also fulfilling theirneeds which they interpreted at the time of travelling. Defining key marketing concept.There are five marketing concepts under that organizations are used design theirmarketing strategy. Those are as follows:Production concept: Production is the best concept of marketing concept. This help toguide sellers to design innovative product by using digital technology.Product concept: Product is the concept where organization is design products by addingsome new services and features.
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