Marketing Strategies for Sustainable Clothing, Plastic-Free Toiletries and Social Distancing Compliance at Sydney Airport

Examination Paper

Contents
Question 1.......................................................................................................................................3
Question 3.......................................................................................................................................4
Question 5.......................................................................................................................................6
References.......................................................................................................................................8

Question 1
Sustainable clothing is an emerging and popularizing trend within the current maker scenario. He
growing recognition of this trend has facilitated various companies to come up with suitable
means of manufacturing and introducing their products and offering in the market in order to
capture the attention of the consumer and raise their awareness in respect to the concerned
concept. The development of a marketing programme with the application of Theory of Planned
Behaviour is as follows: -
Theory of Planned Behaviour reflect upon serval factors which have the ability to impact and
influence the behaviour of n individuals within a certain situation or an act (Theory of Planned
Behavior, 2021). In involves a set of stages which highlight upon the journey of an individual
behavioural response to a specific condition.
 Attitude
The attitude of respective consumer plays a vital role in the buying behaviour as it impacts upon
the purchase made by the same. In order to market the sustainable clothing, it is substantial for
the firms to understand the attitude the respective customer. The attitude can be influenced
through educating the customers about the perks and benefits associated with the sustainable
clothing by conducting workshops, seminars, webinars and conferences. Attitude of the
customer can make or break the deal in reference to the buying behaviour as well as buying
decision facilitated by the same.
 Subjective Norm
The subjective norms highlights upon the perception and influence led by the individuals
surrounding the buyer which in turn impacts upon the behaviour of the same. In context to the
promotion of sustainable clothing, the firms can provide online review or feedback platform to
the customer where they could express their opinion and feedback in reference with the
utilization of sustainable clothing. This can further assist the potential and interested customers
to gain an overview about the quality of the quality of the products and services which in turn
can assist the to make the desired purchase decision.