Marketing Strategy

Marketing strategy.

Executive summary
The report has been based on marketing strategy of Reebok. The aim of this report is to
increase sales of company by launching new product line with proper environmental analysis.
For environmental analysis report has highlight PESTLE and SWOT analysis. Report had been
highlight current performance of Reebok company and comparison of competitive edge by
comparing sales of Reebok and Adidas. The second part of report has give introduction of new
product which is Ree Life Green Shoes4all with its benefits to customer and company. This has
also includes segmentation, targeting and positioning of company as per new product as well as
build marketing strategy by applying marketing mix.

Table of Contents
Executive summary..........................................................................................................................2
INTRODUCTION...........................................................................................................................4
PART 1............................................................................................................................................4
Environmental analysis...............................................................................................................4
Evaluation of current marketing strategy and performance........................................................6
Analysis of organization competitive advantage and USP.........................................................8
PART 2..........................................................................................................................................10
Product rationale and specification...........................................................................................10
Segmentation, targeting and positioning...................................................................................11
Marketing objectives and goals.................................................................................................12
Appropriate marketing strategy with application of marketing mix.........................................13
CONCLUSION .............................................................................................................................15
REFERENCES..............................................................................................................................16
A Comprehensive Analysis. 2018. Online. Available through:
<https://www.mbaskool.com/business-articles/marketing/9995-reeboks-rebranding-a-
comprehensive-analysis.html>......................................................................................................16
SWOT analysis of Reebok. 2019. Online. Available through:
<https://www.marketing91.com/swot-analysis-of-reebok/>.........................................................16

INTRODUCTION
Marketing strategy refers to an overall business plan for reaching consumers and turning
them into a customer of the products and services to the business provide. This creates more
effective marketing plan for company to launch their new product and service at marketplace
place in order to attract more customers. The present report is based on “Reebok” which an
American footwear and apparel company. The company is deals in different range of footwear
products. The report will divide into two parts such as first of report includes environmental
analysis by using techniques. This will also evaluate current marketing strategy and performance
of company as well as analysis of organization competitive advantage and USP. The second part
of report will introduce new product range of company with rationale and specification. This will
also provide benefits of new product to company. This will include segmentation, targeting and
positioning by recommended marketing objective and goals. At the end of report will include
marketing mix of company for giving proper marketing strategy.
PART 1
Environmental analysis.
Environmental analysis is very important and effective part of the company which is
helps to shows what external factors has affect to business from outside. On the other side, this
also helps to analysis internal strength and weakness of company and external opportunity and
threat (Érus, 2016). For that here is use PESTLE analysis and SWOT analysis model of company
in order to increase knowledge of environment. Those are as follows:
PESTLE analysis of Reebok company:
Political factor:
This factor plays a huge role in not only investment decision by the transactional
corporation but also by companies such as Reebok company. The role of local governments are
highly influential in the policy making process and implement various policy and regulations
which are enforce agencies mostly report to local government in their own states regarding
various laws which can affect to company and its growth in both negative and positive manner.
Economic factor:
Economic factor of a country and region have a direct impact on potential attractiveness
in the given market (Sadgrove, 2016). This affects by higher inflation rate which is affect to
demand of products with Reebok. Inflation rate is increase then price of product is also increased