Marketing Strategy for Reebok: Analysis, Objectives, and Positioning

Marketing strategy

Table of Contents
Marketing strategy ........................................................................................................................1
Introduction ..................................................................................................................................3
Part 1..............................................................................................................................................3
Environment analysis ..............................................................................................................3
Evaluation of current marketing strategy..................................................................................4
Organization's competitive advantage and USP. .....................................................................6
Part 2..............................................................................................................................................7
Product rationale and specification...........................................................................................7
STP ...........................................................................................................................................8
Marketing objectives and goals................................................................................................9
Marketing strategy with help of marketing mix ....................................................................11
Conclusion ..................................................................................................................................12
References ..................................................................................................................................13

Introduction
Marketing help to attract customers easily towards working of organization and help to
achieve goals and objectives, marketing strategy is require for overall growth of business.
Marketing strategy help companies to establish their new product in market. Reebok is one of
the leading company worldwide in footwear section and provide different fashion and fitness
apparels to customers. In this report we will external environment for Reebok with help of
PESTLE to know effectiveness of their products and services. 7 P's help company to develop a
marketing strategy for their organizations products and services. STP analyze help company to
know effectiveness of their product in market. Marketing goals and objectives are set to attract
customers and improve effectiveness of their products and services. Marketing mix help to
establish new product in market.
Part 1
Environment analysis
Environmental analysis is a strategic tool and a process to identify external environment
that will affect organization's performance. Analysis help to take decision for development of
organization at a large scale.
PESTLE
Pestle analysis is a tool that help to analyze macro environmental factors that impact
organization effectiveness(Olson and et.al.,2018). Reebok is going to launch their new product
in a new territory and pestle analysis help them to expand their business in a new market.
Political factor
Government interference have a huge impact on success of organization.. Reebok wants
to launch their new product running shows in a new market. Brand need to find a country that
help Reebok to develop business. Rules and regulations by government in a new market are
familiar to Reebok then it help company to expand and grab new opportunities. Stability in
government help company to achieve their goals and objectives in a new territory easily. Trade
restrictions in an economy make Reebok unable to achieve their goals and objectives.
Economic factors

Reebok monitor economic growth rate and exchange rate in a new territory before
entering in a market. Interest rate and tax rates by government of a new country affects smooth
running of a business. Reebok mainly focuses on customers from lower income groups and
prepare mid range products for their target market. Due to increase in purchasing power of
middle class customers it increases demand for Reebok products.
Social factors
Customs, values and attitude of individual in an economy affects sale of products and
services of a brand. Company need to analyze cultural barriers and lifestyle attitude of
customers before entering in market. Due to increase in demand for sports shoes in young
population help Reebok to attract customers(Palmatier, 2018). Increase participation in sports
events and developing attitude towards health consciousness help company to increase their
sale.
Technological factors
Innovation in technology is require for development of business in a long run. Company
requires proper research on market to upgrade technology. Due to increase in online market
which help customers to buy easily, Reebok develop their own website for customers with
different range of products. New Innovation and changes in sports products make them look
unique and help Reebok to satisfy their customers wants.
Environmental factors
Rules set by government towards pollution and scarcity of raw materials effects overall
growth of a business at a large scale. Reebok made regular efforts to maintain workplace
standards to minimize pollution and wastage of carbon footprints. Maintain safe and healthy
conditions in factories. Environment rules by government on raw materials use by Reebok
effects overall growth of their business.
Legal factors
Company need to know Consumer protections laws, employment laws, health and
safety laws in an economy for smooth working of their business. Reebok follow all local
policies set by government in a territory like provide quality products, maintain safety of
customers. Company pay taxes according to set policies by government of country.