Marketing Strategy and Plan

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Added on 2023/01/03

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AI Summary

This research study explores the marketing strategy and plan of Amazon, focusing on customer orientation and satisfaction. It discusses the concept of customer-focused approach and analyzes how Amazon implements it. The study also examines the success of Amazon in terms of customer focus and the strategies used by the company. The research aims to compare the academic definition of customer-focused with Amazon's approach and determine if Amazon is truly a customer-focused company.

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Marketing Strategy and Plan

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