Marketing Proposal for Amazon Fresh: Market Research, Cultural Differences, and Marketing Techniques

MARKETING PROPOSAL
FOR A NEW PRODUCT OR
SERVICE

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
1. Benefits and process of conducting market research..............................................................3
2. Discussing the importance of cultural differences and its impact on marketing....................4
3. Describing different marketing techniques amazon can use to attract customers..................5
4. Explaining marketing trends and new marketing mix for Amazon fresh...............................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
A marketing proposal is a statement used by companies to communicate a business
project for a client consideration. The document includes delivery time, product cost and final
contract for approval. A well-known brand of UK, amazon which focuses on e-commerce and
retail business. This case study will provide detailed information about a marketing proposal
used by Amazon as it has decided to expand its business and offering new facility called amazon
fresh. The report will give an idea about market research and importance of cultural differences.
Further, the case study will discuss marketing strategies used by amazon to attract customers. At
last, the report will provide marketing trends such as marketing mix for the company.
1. Benefits and process of conducting market research
Market research is a study to determine the values of new products or service within the
market. This process allows a firm to discover the competitive market and find out the feedback
from customers about their experiences and preferences in the existing product (Benzo, Mohsen,
and Fourali, 2017). The market research can be done with the help of surveys, questionnaire,
product test. It is a critical element in the development and research of a new service or product.
With the research the amazon can find out their target market and provides facilities according to
their product differentiation.
Benefits
Through market research the present company can gather information about segmentation
which can be used to increase customer satisfaction. For decision-making process the company
needs to analyse the resulting data to determine the presence of any relevant point in the business
activities (McDaniel Jr and Gates, 2020). Physical interview helps to collect data effectively and
then compared to the other brands in order to see the effectiveness of ads. Phone research and
online market research will definitely help to collect relevant data. The company must adopt
customer observation and other survey methods in order to collect relevant information about
market condition and financial health of business. This process makes the task easy and less
time-consuming since customers can do on their own. There various kinds of primary research
includes polls and quantitative research which uses social media engagement. These strategies
will help the company in planning its business activities to support new service.
Process