MARKETING STRATEGY AND PLAN | Audi Automotive

Running head: MARKETING STRATEGY AND PLAN
MARKETING STRATEGY AND PLAN
Name of the Student
Name of the University
Author Note

MARKETING STRATEGY AND PLAN1
Executive summary
The main aim of the research paper is to explain the current market position of the
selected business organization and as well as its market position for the period covered by the
marketing plan. The paper will also discuss regarding the steps or actions which the company
will have to consider while achieving the goals. The paper will thus describe the strategies which
will help the company to determine constant growth for the future to come.

MARKETING STRATEGY AND PLAN2
Introduction
Speaking about the marketing plan it can be said that it is a framework which the
organization uses to explain the current marketing position of the business and as well as
determine the marketing strategies required for the period of existence in the field. According to
the authorS Mocke and Fonstad (2017) the marketing plan is generally known for taking a time
being of minimum of one year to five years.
The paper will thus focus on the marketing plan development of Audi Automotive
industries as because the Market share of Audi Automotive industries is increasing with the
increase in the vehicles. From the year of 2017 till 2018 the company has earned an increase in
market share by 18.05%. However there always been a high competition in the automotive
industry and Audi Automotive Industries is known for facing a very tough competition in
market. For this reason the company has diversified its product portfolio and the investors of the
company, with this the analysis believe that the company will be able to group more and more in
the upcoming days and provide best ever profit.
Stage 1
Market Analysis
Regarding the market analysis of the company it can be said that the company is known
for working the general electronics department where it is known for dealing with various types
of electronic gadgets and automotive parts. The electronic gadgets mainly include the
manufacturing of tire, machine, and many more electronic parts which are used in the cars. The
market analysis of the company Audi Automotive industries says that it comes always at the top
when competition is from the automotive industries. Audi Automotive industries are known for

MARKETING STRATEGY AND PLAN3
making few of the finest vehicles available on the earth. The company should also try to build
gadgets and cars which are environmental friendly.
Competitors Analysis
Regarding the point of competitor analysis it can be said that the company is known for
dealing products which are unique and beautiful as well as powerful. The company is mainly led
by innovative approaches in order to gain a competitive advantage over the competitors in the
market. The main competitors of the company are Ford, Mercedes, BMW, MG and many more
on the list. According to the Hertric and Mayrhofer (2017) in the process development the
customers in the market are very much into technological innovation, which is the only reason
each and every company is trying to achieve continuous innovation through the launch of new
devices.
Company Analysis
Regarding the company analysis it can be said that the company is known for being
sustainable throughout the production of vehicles. The company has always been known for
being one of the most premium brand in the automotive industries Dremel, Maier and Brenner
(2018). The brand is thus striving very hard in order to achieve its position in the market by
providing few of the best in class development strategies (Cudn and Horňák 2016). However the
company is establishing itself with the extensive use of innovative technologies available in the
market.
PESTEL Analysis of Audi Automotive industries
Political factors affecting the company
 Audi is known for having its operation
Technological factors affecting the company
 UK has always been a good platform