Marketing Strategy and Plan

RUNNING HEAD: Marketing strategy and plan 0
AAYU
Marketing strategy and plan

Marketing strategy and plan 1
Company summary
More and more people look for healthy options in the U.S. The need for junk food is fulfilled
in the U.S appropriately but somewhere it is lacking in the healthy food options. It has given
rise to a healthy restaurant concept. Aava is a restaurant which will make available anything
from organic vegan fair to locally sourced meat along with the produce. The restaurant will
be open at Terre Haute and will be associated with the U.S food industry. The restaurant will
be focusing more on the athletes’ persons, diet conscious and old age people. The restaurant
will satisfy the unfulfilled need of the market that is a healthy diet by offering healthy food
choices. The individuals can visit the restaurant and order food anytime. The restaurant will
also deliver the food to the individuals as per their diet plan on the regular basis. There are
restaurants in the U.S which provide healthy food options but no restaurant classifies on the
basis of segments made by Aava. The restaurant is going to provide meals as per the intake
required by athletes, diet conscious and old age people. The restaurant will have professional
staff who will have a role in deciding the meals of the customers. The restaurant is even
going to provide calorie and nutrition information. It is going to direct consumers for healthy
meals such as Quinoa, oatmeal, scrambled eggs so that consumers can give up on fast food.
Mission statement
Aava is dedicated to offering a great assortment of tasting, healthy food choices along with
decreasing environment impression. The restaurant believes in creating a positive impact on
the environment in a way to improve the lives of individuals and the community. Aava also
aims to make restaurants environmentally and socially responsible (Chernev, 2015). As a
nutrition provider, the restaurant is dedicated to providing a complete range of great tasting
options for customers around the globe. The nutrition information will also be offered by the
restaurant online so that customers can make better-informed meal choices. The restaurant
has even decided to improve menus on a regular basis so that nutrition benefit can be availed
by the customers.
Company objectives
 It is the objective of Aava to meet standards of the highest quality and safety.
 Aava aims to focus on sustainable and cost-effective solutions in order to serve the
business needs.