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Marketing Strategy and Plan for Colonial First State

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Added on 2023/03/23

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Presentation

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This presentation provides a marketing and strategy plan for Colonial First State, a leading wealth management group in Australia. It discusses the environmental analysis of the firm and provides recommendations for strategic planning. The presentation also covers customer mapping and segmentation, brand positioning, competitor analysis, and options for restoring reputation and trust. It concludes with recommendations for a strategic plan for Colonial First State.

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Marketing Strategy and Plan for Colonial First State

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