Marketing Strategy and Plan

Running head: MARKETING STRATEGY AND PLAN
Marketing Strategy and Plan
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1MARKETING STRATEGY AND PLAN
Table of Contents
III: Success Factors and Risks....................................................................................................2
Answer to question A:................................................................................................................2
Answer to question B:............................................................................................................3
Answer to question C:............................................................................................................4
References:.................................................................................................................................6

2MARKETING STRATEGY AND PLAN
III: Success Factors and Risks
Answer to question A:
Amazon has created an e-commerce empire and provides its customers with the
lowest possible prices however not this appears to be changing.
Strategic Priorities and Business Decisions:
Amazon gains the benefit for being the first company to move under the infrastructure
as the service market with the Web Services and it has successfully maintained the market
leader position. However, its strategic decision involving the prices for the basic commodity
services such as virtual and storage machines have been constantly slashed by both the
Amazon and its competitors (Chernev, 2018). This can be seen as the difficult measure
adopted by Amazon of maintaining the profit in the long run from its cloud computing
business.
Amazon also has the operating loss of greater than $500 million during the third
quarter and the lower end of Amazon’s guidance is calling for the operating loss of the
similar magnitude in the subsequent quarter (Morschett et al., 2015). This can be considered
as questionable strategy whether Amazon can continue to be competing firm in the market of
cloud computing during the long run against the rival firms that are sinking both their cash
and profits.
Key Success factors:
The key success factors for Amazon is its mission to be customer centric company
and this helps in making any decision for the company. Below is the key success factors for
the company;
a. Customer obsession instead of competitors centric