Report on Marketing Strategy and Plan 2022

Running head: MARKETING STRATEGY AND PLAN
MARKETING STRATEGY AND PLAN
Name of the Student
Name of the University
Author Note

MARKETING STRATEGY AND PLAN
1
The report that includes marketing strategy in upcoming year, coming month and
quarter is known as marketing plan. The marketing plan involves elements like overview of
the business, sales and marketing objectives and a depiction of existing marketing position
(Bagozzi et al., 2018). The purpose of the paper is to present a reflection of the learnings
deduced from all the previous assessments. In this paper, a monitoring and controlling
tool/system will be provided in association with marketing metrics. The paper will also depict
the relevancy of utilized system with recommendation strategies. The paper will be establish
a system in alignment of the organization Beerenberg Pyt Ltd. The paper will be concluded
by presenting a summary of the extracted learnings from previous assignments.
Marketing Metrics
The monitoring and controlling tools and system for understanding the effectiveness and
efficiency of recommended strategies for Beerenberg Pyt Ltd. are as follows:
1. Marketing Audit: A systematic, periodic, independent and comprehensive analysis of
Beerenberg Pyt Ltd. and assessment of functional units including strategies, activities
and objectives of the business will present the marketing audit of the organization
(Baker, 2016). The main purpose of marketing audit will be to identify opportunities
and issues in Beerenberg Pyt Ltd.
2. SWOT Analysis: The tool of SWOT analysis is the technique used for understanding
the internal and external aspects of Beerenberg Pyt Ltd. The purpose of applying
SWOT analysis in the process of monitoring and control helps in the assessment of
the internal characteristics of the product offerings (Haider et al., 2019). The strengths
and weaknesses of the organization can be identified after the application of the
recommended strategies in Beerenberg Pyt Ltd. The understanding of the strengths
can help in the process of exploiting the expertise for ensuring increased competitive
advantage. The identification of weaknesses before and after the implementation of