logo

Marketing Strategy and Plan- PDF

9 Pages2426 Words98 Views
   

Added on  2021-04-19

Marketing Strategy and Plan- PDF

   Added on 2021-04-19

ShareRelated Documents
Running Head: Marketing Strategy and Plan Marketing strategy and Plan
Marketing Strategy and Plan- PDF_1
1Table of ContentsIntroduction.................................................................................................................................................1Marketing objectives for Kellogg.................................................................................................................1Marketing Strategy for Kellogg....................................................................................................................1Target customer..........................................................................................................................................1Positioning...................................................................................................................................................2Distribution..................................................................................................................................................2Digital Marketing.........................................................................................................................................3Marketing Mix.............................................................................................................................................3Competitive analysis....................................................................................................................................5Market penetration.....................................................................................................................................5Conclusion...................................................................................................................................................5References...................................................................................................................................................6Introduction In the recent scenario, it is analyzed that it is important for a company to have a strategic marketing strategy. This helps the company to achieve overall goals and objectives related to
Marketing Strategy and Plan- PDF_2
2marketing. This report highlights the marketing objectives of Kellogg and also the strategies that are used by the company. Marketing objectives for Kellogga.)To reduce the overall cost of marketing of various products by adopting digital means.b.)To increase the overall sale of the products by 30 % by the end of the financial year 2018.c.)To enhance the brand name of the company by around 40 %. d.)To target the section of the market so that the customers can be induced to purchase the products of the company. e.)To achieve strategic advantage in marketing over the competitors.Marketing Strategy for Kellogg Kellogg is an American multinational food manufacturing company and headquarter is inBattle Creek and in the United States. The company offers cereal and foods like cookies and frozen waffles (Bauch, 2016). Target customer The company should focus on children by taking into consideration Frosties. Adults should be targeted for Crunchy and nut cornflakes. The company should also target the older segment by telling them about the healthy food that should be taken just before starting a day so that they can feel good and healthy. Kellogg should also target the people who purchase the product on regular basis. This is the major reason that the company also organizes many events and offer benefits on the products.The customers can easily purchase the products from the stores and can enhance their image in the market. The target should also be on the people who are health conscious. The company has maintained a good image in the market so to maintain it in a proper manner it is important to demonstrate the ingredients and also nutritional values on the packaging so that customers can beinduced to purchase the product (Dean et al., 2015). Kellogg can target the customers by giving sponsorships in FIFA and Olympics. It will help to connect with the customers and all the target segments can be taken into consideration at the time of giving sponsorships.
Marketing Strategy and Plan- PDF_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Management
|10
|1564
|306

Comparison of Weetabix and Kellogg's Coco Pops on Target Market and 4P's of Marketing
|10
|2059
|174

Comparison of Weetabix and Kellogg's on the basis of 4P marketing mix
|8
|1972
|320

Comparative Analysis of Marketing Mix of Wetabix and Kellogg's Coco Pops
|11
|2391
|162

Principles of Marketing Assignment 2022
|16
|2737
|26

Principles of Marketing: Differentiation on Target Market, Brand Product, Pricing Strategy, Distribution Channel and Promotion
|7
|1951
|328