Marketing Management

Running head: MARKETING MANAGEMENT
Marketing Management
Name of the Student
Name of the University
Author note

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MARKETING MANAGEMENT
Executive Summary
The report has helped in the overall analysis of targeting segmentation and positioning of the
Kellogg’s cornflakes in the entire market. With the help of the positioning statement and
map, the entire analysis has been performed effectively as well.

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MARKETING MANAGEMENT
Table of Contents
Introduction................................................................................................................................3
Answer to Question a)................................................................................................................3
Answer to Question b)...............................................................................................................4
Answer to Question c)................................................................................................................5
Answer to Question d)...............................................................................................................6
Answer to Question e)................................................................................................................7
Conclusion..................................................................................................................................7
References..................................................................................................................................8