Marketing Strategy and Plan

Running head: MARKETING STRATEGY AND PLAN
MARKETING STRATEGY AND PLAN
Name of the Student
Name of the University
Author Note

1MARKETING STRATEGY AND PLAN
Table of Contents
Introduction....................................................................................................................2
Strategy used by the company........................................................................................2
Effectiveness of the strategy..........................................................................................3
Levels of responsiveness of the strategy........................................................................3
Reason behind activeness of the company in specific markets......................................4
Key challenges facing the company...............................................................................5
Alternative strategy that can be used by the company...................................................5
Ways of implementing the strategy................................................................................6
Conclusion......................................................................................................................6
References......................................................................................................................7

2MARKETING STRATEGY AND PLAN
Introduction
The Procter & Gamble Company (P&G) is an American multinational organization
which operates in the industry of consumer goods based industry. The headquarter of the
organization is located in downtown region of Cincinnati, Ohio and was founded in the year
1837 by British American William Procter and Irish American James Gamble (Us.pg.com
2019). The company specializes in the manufacture of different products that are based on
consumer health, hygiene and personal care. The products of the company are further divided
into different segments which include, Grooming, Beauty, Health Care, Family Care and
Feminine care. P&G recorded net sales of more than 83 billion Dollars in the year 2014
(Us.pg.com 2019).
The report will be based on the analysis of the strategy which has been implemented
by Procter & Gamble in order to operate in the consumer goods based industry. The
challenges which are faced by the company will also be analysed and alternative strategy will
be recommended.
Strategy used by the company
The generic growth based strategy has been applied by Procter & Gamble in order to
achieve effective levels of competitive advantage in consumer goods based industry. The
major focus of Porter’s generic strategy is based on the competitiveness of the organization.
The main emphasis of the strategy implemented by Procter & Gamble is mainly related to
value and quality. The factors related to quality of the product and value have been helpful in
the efforts that are made by the company to maintain leadership in the industry. The
competitive strategy which has been implemented by the organization is related to long term
operations of Procter & Gamble (Andersen and Andersson 2017).