Marketing Strategy and Plan

Running head: MARKETING STRATEGY AND PLAN
Marketing Strategy and Plan
Name of the Student:
Name of the University:
Author Note:

1
MARKETING PLAN AND STRATEGY
Table of Contents
Introduction................................................................................................................................2
Industry Analysis.......................................................................................................................2
PESTLE Analysis...................................................................................................................2
Competitive Analysis.................................................................................................................4
Porter’s Five Forces...............................................................................................................4
Strategic Capability Analysis.....................................................................................................6
TOWS Analysis.........................................................................................................................8
References..................................................................................................................................9

2
MARKETING PLAN AND STRATEGY
Introduction
The Royal Hotel is considered to be a hotel listed in the heritage-former of Australia
(Conejos, Chew & Yung, 2017). The history of this single-storeyed building was later known
as the Australian Inland Mission Hospital. The first section of the concerned hotel was known
to be constructed in the year of 1883 (Bowie, 2018). At present, the growing up of the Royal
Hotel is considered to be influential amongst the public and websites of the Australian region.
Different blogs, photos and galleries are dedicated to the existence of the Royal Hotel. In this
connection, the given report is focused on determining the separate analysis of the company.
The same are specified as below.
Industry Analysis
PESTLE Analysis
As opined by Ahmadi, Maleki & Ahmadi, (2019), PESTLE analysis is that tool of a
business that helps in the examination of the macro-environmental factors that influences an
entire business entity.
Factor Development Implication
Political  Changes in the
government and the
influence of
legislation.
 The implication of
the inflation and
interest rate in the
hotel industry.
Economic  The overseas
economic recession
and the increase in
the cost of the
hospitality industry.
 The implication of
the strategic plans
and processes that
resolved the issue of
cost-effectiveness