Marketing Strategy and Plan

Running head: MARKETING STRATEGY AND PLAN
Marketing Strategy and Plan
Name of the Student
Name of the University
Author Note

1MARKETING STRATEGY AND PLAN
Executive summary
The following report has aimed to provide an understanding on the marketing strategy for Royal
Hotel for next one year. This strategic planning has been done by finding out the strengths and
weaknesses of the company. The macro-environmental and micro-environmental factors have
been analyzed in this paper so the problems of the organization could be highlighted. Some of
the tools like SWOT analysis, PESTLE analysis and Porter’s five forces have been discussed.
Other strategies for maintain the service quality of the organization have also been discussed in
this paper a well. These factors will be helpful to gain the success for the Royal Hotel.

2MARKETING STRATEGY AND PLAN
Table of Contents
1.0. Introduction...............................................................................................................................2
2.0. Environmental Analysis............................................................................................................3
2.1. SWOT analysis.....................................................................................................................3
2.2. PESTLE analysis......................................................................................................................5
2.3. Porter’s Five forces...............................................................................................................7
3.0. Strategic Direct Vision.............................................................................................................9
4.0. Over arching strategies...........................................................................................................10
5.0. Conclusion and Recommendations.........................................................................................10
6.0. Reference List.........................................................................................................................12

3MARKETING STRATEGY AND PLAN
1.0. Introduction
The purpose of the following paper is to determine different factors for the success of the
organizations. The organization that has been chosen in this paper is the Royal Hotel. The
internal and external environments of the organization will be analyzed. The measuring of the
organizational environment through the Porter’s five forces will be discussed in the paper. The
performance of the hotel and their opportunities to grow better in their future will be gone
through. There are many good and bad points of the organization that will be measured through
the different ways by going through the vision and mission of the organization.
2.0. Environmental Analysis
As pointed out by different marketing experts, the analysis of the business environment is
a very important part of the success of the organization (Hill, Jones & Schilling, 2014). The
internal and external environments of the organization will have to be considered to assess how
the organization will lead towards the success.
2.1. SWOT analysis
Figure: (Baker, 2014).