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Company Profile of McDonalds

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KFC in China: Lessons Learned from a Translation Error

This article discusses KFC's expansion into China and the branding error they faced due to a translation mistake. It explores the steps KFC should have taken before entering the Chinese market and the solutions they could have implemented. The article also provides recommendations for future entry into foreign markets and emphasizes the importance of understanding local culture and language for sustainable competitive advantage.

KFC's Branding Error in China: Lessons Learned

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About This Document

Company Profile of McDonalds

KFC in China: Lessons Learned from a Translation Error

KFC's Branding Error in China: Lessons Learned

Operations Management-KFC

Analytical Review of Experience at McDonald

Strategies for Going Global

Marketing Strategy and Plan

About This Document

Company Profile of McDonaldslg...

KFC in China: Lessons Learned from a Translation Errorlg...

KFC's Branding Error in China: Lessons Learnedlg...

Operations Management-KFClg...

Analytical Review of Experience at McDonaldlg...

Strategies for Going Globallg...

Company Profile of McDonalds

KFC in China: Lessons Learned from a Translation Error

KFC's Branding Error in China: Lessons Learned

Operations Management-KFC

Analytical Review of Experience at McDonald

Strategies for Going Global