An Analysis of Wells Fargo's Strategic Management in the Banking Industry

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Added on 2019/11/12

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Wells Fargo uses the Porter's Five Force Model to assess its competitiveness in the consumer banking industry. The company finds strong forces exist in the industry, indicating high competition from key players, moderate bargaining power of buyers, low threat of substitutes, and minimal threat of new entrants. Wells Fargo also focuses on customer satisfaction, using social media tools like Twitter, Facebook, and Instagram to empower customers and provide secure communication channels. The company uses a feedback system to gather customer feedback and improve its products and services.

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An Analysis of Wells Fargo's Strategic Management in the Banking Industry

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