Marketing Strategy and Practices

Running Head: MARKETING STRATEGY AND PRACTICES 0
Marketing Strategy
and Practices
(Student Name)

MARKETING STRATEGY AND PRACTICES 1
Table of Contents
Introduction......................................................................................................................................2
Current Marketing Strategy and other practices..............................................................................2
Marketing strategy.......................................................................................................................2
Other strategies............................................................................................................................3
Recommendations........................................................................................................................3
Anti-consumption............................................................................................................................5
Type of stakeholders demonstrate anti consumption behavior....................................................5
Overcome from Anti-consumption..............................................................................................5
Conclusion.......................................................................................................................................6
References........................................................................................................................................7

MARKETING STRATEGY AND PRACTICES 2
Introduction
Marketing is one of the fundamental characteristic of any company sustainable
competiveness. It plays a vital role in the growth and success of any business to the certain extent
as it is the key driver of its financial as well as economy performance (Olson, Slater, Hult &
Olson, 2018). One of the leading company Kellogg Cornflakes has also adopted effective
marketing strategy to make it competitive in the international marker. The company is based on
famous household name among the braded breakfast foodstuff. Kellogg cornflakes are the cereal
product that is highly consumed by the children as well as adult as a breakfast food (Kang,
2019). Kellogg company is one of the leading producer of the cereal as well as leading producer
of the convenience foods that include crackers, cookies, cereal bars, fruit flavored snacks, veggie
food as well as frozen waffles. The product of Kellogg’s is manufactured in more than 17
countries as well as also marketed in more than 180 countries. The company also employed more
than 32000 employees that made them successful in the market (Polacsek et al., 2017).
The report will investigate as well as evaluate the marketing design of the Kellogg’s
company that attracted the consumers. It will majorly focus on the marketing strategies that has
been adopted by the company that made them successful in the market and the challenges tat
faced by the company. It also makes some recommendation for the enhancement of such
strategies.
Current Marketing Strategy and other practices
Kellogg s one of the cereal giant in the domain of mealtime as well as has also plan to
more enhance its share in the market with the assistance of the inventive goods as well as novel
advertising campaign.
Marketing strategy
The marketing strategies that the company has adopted are explained in the below points:
Product Innovation Leadership

MARKETING STRATEGY AND PRACTICES 3
Kellogg Company majorly focuses on innovating new product. It manufactures various
roles of cereals as well as food products. The awareness on leaving healthier lifestyle has
resulted in many of its product. The company has introduced variety of product for example
crackers, cereals (such as nut feast, chocos, as well as chocolate corn flakes), toaster pastries,
cereal bar, cookies, vegetarian foods as well as snacks that have flavor of fruit (Dubiel, Banerjee,
Ernst & Subramaniam, 2018).
Promoting the growth of convenience foods business
The company has adopted outstanding promotion approach. In edict to sort the customer
conscious of its product as well as its brand, the company use platform of media. The
promotional campaign of the company is broadcast on the TV particularly on the channels of
kids as well as the leading period slit. The company has perfectly embattled the females as well
as the kinds for its product as they understand that the budding of such genders due to the reason
one is the influence as well as other is the main decision maker for their house. The corporation
also shows their ad on the print media such as magazines as well as the newspaper. In order to
attract the kinds for its product, the corporation has also continuously presented some surprise
gift stuffs in the packets of the cornflakes (Harris, LoDolce & Schwartz, 2015).
Enhancing the seven largest market of company
The company has expanded its business in the international market more efficiently. It
has covered 40% market in UK that created big achievement for the company. The companies
cover manufacturing plant in nearly 18 countries such as UK, Australia, Canada, Latin America
as well as Asia. The marketing as well as selling of pits product is achieved in nearly 118
countries. It has own distribution channel that made them leader in the market (Agarwal,
Chhugani & Wanchoo, 2018)
Pricing Strategy
The organization always determines the actual selling price of the product after
conducting a thorough market research that also includes the customers. The company also looks
its own production cost; advertisement cost as well as the profit after which it analyze each
feature of research in the market it regulates the values of the product. Such values ate treated as