Marketing Strategy Assessment for Persil UK

MARKETING STRATEGY
ASSESSMENT QUESTION

Contents
Executive summary..................................................................................................... 2
Introduction............................................................................................................... 2
Pestle analysis of Persil UK........................................................................................... 3
SWOT Analysis.......................................................................................................... 6
USP of Persil or competitive advantage analysis..................................................................7
Current marketing strategies of Persil............................................................................... 8
Part 2....................................................................................................................... 9
Segmentation, targeting and positioning of Persil.................................................................9
Recommended goals and objectives...............................................................................10
Recommended marketing strategies...............................................................................11
Marketing mix for Persil............................................................................................. 13
Baron Approach of business......................................................................................... 15
Conclusion.............................................................................................................. 15
References.............................................................................................................. 17

Executive summary
With increasing competition and ramified changes in the economic situations, market
researches and creating the marketing strategies based on research is quite important. Before
undertaking the construction of marketing strategies, there are some internal and external
environment analysis will be undertaken. The analysis includes PESTLE analysis, SWOT
analysis, examining with the help of Baron approach of business, and at last finding the
appropriate market for the product chosen ”Persil UK”. With market research, the
organisation has analysed other advertisements of companies in marketing messages. With
the analysis, Persil has abled to acknowledge where organisations distinguishing at high
level. Persil developed strong image of brand with the use of USP by promoting the items
and their unique ability in order to avail hygiene as compared to other competitors.
Introduction
Persil is renowned brand of washing detergent manufactured and advertised in the domain in
UK, China, New Zealand, France, Latin America, China, Australia, and Ireland where
Unilever markets it. Persil introduced in 1907 through Henkel. It is commercially available
by self-activated detergent (Unilever UK, 2019). It is substantial for companies to select
correct marketing strategies for the products. Without appropriate marketing strategies,
company will have analyse the internal and external environment. Persil is one of the popular

brand of detergent whereas Henkel operates globally with the leading brand enabled with
technology in three main industrial area such as Home Care, Beauty Care, and Beauty care.
The report is divided into two parts where first part elaborates PESTLE analysis, SWOT
analysis, USP competitive advantage, and its current marketing strategies. In part 2, there is
an elaboration of segmentation, targeting and positioning, marketing strategies, and the
marketing mix of Persil UK. Further, this brings out recommendation and the Baron approach
for Persil (Unilever UK, 2019).
Pestle analysis of Persil UK
PESTLE-
(Source: Learning tree international, 2018)