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Strategic management analysis - Ariel

   

Added on  2021-02-21

15 Pages4237 Words230 Views
STRATEGICMANAGEMENT

EXECUTIVE SUMMARYThis report explains the full marketing audit of the Ariel by the way of SWOT Analysis and thePESTLE Analysis as these are the two Analysis which evaluate the external and internalenvironment of the organization. Further this report explains the competitive advantage whichhas been enjoyed by the Ariel by the way of USP as it elaborate the difference or the uniquenessof the organization product as compare to the other organization product. Further this reportexplains the current marketing strategy of the Ariel in the way of their impact on growth, salesand profitability. After that this report explains the objective of the organization on the basis ofall the information from the above part objective which are developed are the SMART objectiveand also STP is has been used to derived the objective and In the end report explains the newmarketing strategy of the organization with on the basis of the marketing mix.

Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................4TASK 1............................................................................................................................................4Explain the marketing audit of the organization including SWOT, PESTLE and USP and alsoexplain the evolution of current market strategy.........................................................................4SWOT Analysis..........................................................................................................................4PESTLE Analyses.......................................................................................................................6Competitive Advantage (USP)....................................................................................................7Evolution of Current Marketing strategy of the Ariel.................................................................8TASK 2............................................................................................................................................9Based on the task 1 finding please explain STP, organization SMART objective and the newmarketing strategy.......................................................................................................................9STP Strategy................................................................................................................................9SMART Objectives...................................................................................................................11New Marketing Strategy for the Ariel......................................................................................11CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................14

INTRODUCTIONStrategic management is the process which includes planning, monitoring, analysing andassessing of all the necessary organization need to achieve the organization goal. Ariel is laundrydetergents made by Procter & Gamble (P&G). Ariel was first introduces in the UK market in theyear 1967, it was a first detergent with stain removing enzymes. Ariel is most sell detergentbrand of the UK in current market. This report highlights the marketing audit of a chosenorganization. Further this report highlights the Competitive advantage in the form of the USPand the organization current market strategy including relevant market performance data. Furtherthese report highlights the STP of the organization and SMART objective of the organization onthe basis of the above evaluated information from PESTLE and SWOT. In the end reporthighlights the recommendation of new marketing strategy for the organization on the basis of themarketing mix.TASK 1Explain the marketing audit of the organization including SWOT, PESTLE and USP and alsoexplain the evolution of current market strategy.SWOT AnalysisSituational analysis can be defined as a collection of methods that managers utilize to analysis ofinternal and external surrounding of the organization in order to understand consumer,capabilities and the whole business environment (Ansoff and et. al., 2018). It is essential foranalysing the brand competitive position as well as strength and capabilities of the company.SWOT analysis assist manager of Ariel to identify internal strength, weakness, externalopportunities and threats that enable the brand to meet the satisfaction level of consumers andbeat the intense competition.StrengthsBrand name- Ariel is one of the strongest selling washing detergent brand across theworld and hails from the house of Procter and Gamble. In UK it has 20% of market sharefor the detergent powder over other competitors.Unique selling proposition- The brand is in the market of more than 20 countries. TheUSP of the product is that the detergent reduce water consumption that is the biggeststrength o the brand (David and David, 2017).

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