Marketing Strategy Assignment-Nike
Added on -2020-06-06
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Marketing Strategies
EXECUTIVE SUMMARYThe marketing strategy has their own basic important goals which help to raise sales andother accomplishing sustainable competitor advantages. In this strategy of marketing involvetheir long term as well as short term functions in their field of marketing deal. They go with theexamine of initial scenario of strategies and their formulations, selections and evaluation lead totheir market oriented plans and other gaols of the company and their objectives of market. Nikeis wide range multinational company which engage wit the footwear, sports equipments, shoes,gadgets and accessories at the global level. This help to examine their market USP and otherinvolving evaluation of sales, trends, and market growth.
TABLE OF CONTENTSEXECUTIVE SUMMERY .............................................................................................................1INTRODUCTION...........................................................................................................................1PART 1 ...........................................................................................................................................2Overview of the company ..........................................................................................................2Competitive advantage ...............................................................................................................7Evaluation of marinating strategy ..............................................................................................8TASK 2 ...........................................................................................................................................8Segmentation, targeting and positioning ....................................................................................8SMART Objectives ....................................................................................................................9Marketing Mix for Jordan .......................................................................................................10CONCLUSION .............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONMarketing is a process wunder which organisation use various communication to maketheir customers about about its products and services. This kind of the marketing include theirdifferent types of the functions which include communications, exchange offerings, delivery bythe procedure of building approaches and their practices (Kim and et. al., 2012). The techniquesof the marketing use in their respective significant component and their management. This assistto connecting them along with their public of company which leads to their sponsors, clients andinvestors. Nike is one of the leading company at the international level which use various strategicof the marketing. They also adopt various tools and techniques as well as leads to enhance theirvisibility as well as effectiveness of marketing. In the today's scenario, it each variouscompetitive brands such as Adidas and puma many more. Who actually making them enoughtypical for the company so they can gain and increase various share of market. This assignmentis going to be present Nike utilization of marketing strategy through which the able to overcomefrom the weaknesses, exploits, threats as well as opportunities by modify their own strengths.This study will also conceal the approaches and other segmentation of company, targets andpositions through their products in their gain of market so earn feedbacks from their consumers. PART 1 Overview of the company Nike is very popular brand and it’s belong from the America and it also hold the status ofAmerican multinational corporations. They usually engage with their designing, manufacturing,and sales at the global level, developing, accessories, apparels, sports footwear and many more.Headquarter of company is situated in the Beaverton, Oregon, Portland metropolitan area. It isone of the leading supplies of the shoes which is wearable in the entire world. They also mainlywork with the sports industry and also produce the products related to that. The majorlycompany's revenue staggering approach 30.601 billion pounds and in the years of 2015. Later onthe operating profit was also stated to their 4.175 billion pounds. The Nike was also establishedin their 1964 since, 54 years. The organisation outgrown by their own visions also being topsportswear towards their world of company (Kumar, Rahman and Kazmi, 2013). The companyusually majorly focuses on their developing as well as designing shoes, apparel of lifestyle,sports equipment and other accessories. Products are basically designed by considering their1
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