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Marketing Strategy - Assignment

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Added on  2021-05-30

Marketing Strategy - Assignment

   Added on 2021-05-30

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Take The Power Back 1‘TAKE THE POWER BACK’-ENCOURAGING HOUSEHOLDS TO PURCHASE SOLAR PANELSAND HOME BATTERIESNameStudent InstitutionTutorCourseCity/StateDate
Marketing Strategy - Assignment_1
Take The Power Back 2Table of contentsIntroduction ..............................................................................................................................................3Literature review........................................................................................................................................4Consumer behavioral theory......................................................................................................................5Marketing Strategy 1: Cause marketing.....................................................................................................6Marketing Strategy : Diversity marketing.................................................................................................6Marketing Strategy 3: Relationship marketing..........................................................................................7Recommendation and conclusion .............................................................................................................7List of references........................................................................................................................................9
Marketing Strategy - Assignment_2
Take The Power Back 3IntroductionAustralia as a country provides arguably the most conducive conditions for the production of solar power. Almost half of the country is a desert and the other half enjoys sunshine all year round. In addition, studies have shown that solar power is Australia's chosen source of energy for the future. These studies have also calculated that solar power can generate up to 60% of total Australian energy requirements (Martin & Rice 2015, p. 128). This would very quickly reduce the amounts of greenhousegases emitted by the country and the dependence on fossil fuel.In a recent poll conducted by The Australia Institute, a total of 63% of those interviewed stated that they would choose solar energy as their first energy source. This greatly opposes the value of fossil fuels like coal which were ranked as some of the last preferred sources of energy. They ranked as top three only to as little as 35% of Australian population. These fuels have been called out for their disastrous environmental impacts. In fact, 60% of all Australians believe that coal and CSG (seams gas)have a noticeable effect on the landscape (Baer 2016, p. 194). This is as compared to a mere 13 % that share that belief about solar power.But even with the environmental factors favouring solar power and all the public support drawn from it, Australia still generates just average amounts of solar energy (Thyer, Thomas, McClintock & Ridd 2018, p. 147). This can be attributed to the myths and misconceptions that surround the productions of solar energy. Most people believe that the cost of producing solar energy is expensive and cannot be afforded by regular citizens. Other critics say that this kind of energy is unreliable. Their main argument is, when the sun goes down and the wind calms down, then the harnessing of this energy is also halted. These criticisms have been answered. First the cost. In a study conducted in America, it was discovered that the cost of producing wind energy had dropped by 62% and the cost of producing solar energy had sunk by 81%. Meaning, it is currently very cheap to produce renewable energy than it
Marketing Strategy - Assignment_3

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