Encouraging the Adoption of Solar Panels and Home Batteries in Australia

Take the power back
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Table of Contents
Introduction.................................................................................................................................................2
Literature review and framework................................................................................................................2
Marketing strategies....................................................................................................................................4
Recommendations and conclusion...............................................................................................................6
References...................................................................................................................................................7
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Introduction
Overview of the topic
The topic selected for this paper is “Take the power back” to encourage the households to
purchase solar panels and home batteries. The conventional energy sources of the earth are
depleting, so the consumers must use solar energy to perform their daily activities. This topic
needs to be investigated to analyze the scope of this energy in Australia.
Target market
The target market for solar panels and home batteries in Australia are the group of people whose
age lies between 30 to 38 years. This target audience comprises of both men and women living in
urban and rural areas.
Opportunity statement
The opportunity statement of the topic is the acceptance of these products among the citizens of
Australia. They want to save their electricity bills and protect their environment.
Literature review and framework
Generally, there are two main types of energy sources; conventional energy and unconventional
energy sources. Reserves of conventional fuels, like coal, oil and natural gas on earth is limited
and it is not renewable. On the other hand, solar energy is a renewable and clean energy source
and it is a cost-effective option for the homeowners. According to Gordon, Dibb, Magee, Cooper
and Waitt, (2018), Australian citizens are struggling to pay their increasing power bills for quite
some time. The energy network generators are not able to cope with the increase in the demand
for the energy, thus increasing the problems for the Australian citizens. In the words of Bang,
Ellinger, Hadjimarcou and Traichal, (2000), this problem can be solved with the help of solar
panels and storage products like home batteries. These products are available in the Australian
market for quite some time. As per Ha and Janda, (2012), however, these products are not
marketed properly to increase their adoption by the Australians.
Solar panels and home batteries is an efficient way to lower the carbon footprint of the use of
home electricity. These equipment are good for the environment and reduces the electricity bills
of the house. These equipment do not need huge maintenance costs. As stated by Ha and Janda,
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