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Assignment on Marketing Strategy

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Added on  2020-04-07

Assignment on Marketing Strategy

   Added on 2020-04-07

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Running head: MARKETING STARTEGY The rise and fall of Australian PostName of the student:Name of the University:Author note:
Assignment on Marketing Strategy_1
1MARKETING STRATEGY Introduction Australian post is the government owned corporation which renders postal services bothinternationally and locally. The corporation also operates the retail stores. In this topic, it isimportant to discuss the rise and fall of Australian post would determine the marketingopportunities which would further explore the ways of continuing the marketing strategies, itsmarketing mix strategies and its SWOT (Auspost.com. 2017) This evaluation would determinethe position of the Corporation in the market place. Marketing opportunities: While analyzing its marketing position, in the year 2010, AhmenFahour who was the CEO of Australia announced s strategy name “Future Ready” which wasframed out to give a new shape to the post of Australia (Auspost.com. 2017). However, therewas a fall for the Australian post when a large deficiency has been detected in the 30 years. Withtime, the corporation is continuing to wider the ranges of product and services and lookingforward to invest in the infrastructural programs, which are technological based. In the year2016, the corporation operates in the three important areas letters, retail merchandise and theassociated services (Armstrong et al 2015). It has produced direct marketing and managementservices of data process. Australian post is looking forward to the digital transformation whichthe corporation is looking forward to inculcate in their organization, by analyzing the currentstrength of digitalization, the new products and services would be coming up automatically,which would give rise to t a new business model. The corporation is following the new trend byembracing the importance of the digital marketing strategy (Auspost.com. 2017).Marketing mix: Product:
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2MARKETING STRATEGY The Australian post maintaining its focus on the services, whose presence is felt in thedifferent segments. The marketing mix of the Australian post operates in three importantmarkets such as letters and services, retail merchandise and services of agency. The logistics andparcels include both international and domestic market (Godon 2012). The Australian post needsto make sure about their products that they are selling to the customers (Auspost.com. 2017).Price: Once the corporation understood about the product that they are going to sell to thecustomers, then the making decisions on price would play an important role. The larger letterswas imposed charge a multiple round of the postage rate, which was helpful to the customers towhom they are selling products (Godon 2012). The larger letters, which includes packaging,cannot be more than 19mm think or else if it is considered a parcel; the cost might go up at$7.60, which is a minimum rate (Auspost.com. 2017).Promotion: After the fixation of products and prices that the Australian post is looking forwardto make, now the corporation would look forward for the promotion of posts, the corporationmust focus on the distribution of catalogue, offers, flyers and inviting people to open stores,launching products and also personalized offers and letters. The invitation must be sent to theregular customers for the sales promotions (Auspost.com. 2017). The promotion cal also bemade personal with the use of Variable image or data which constitutes integrated one to onecommunication. The messages can be tailored which might also suit the needs of the individuals.This process increases the retention of the customers and the ability to include the marketingstrategy (Godon 2012).Place: Marketers often say marketing is about putting the appropriate product in the right place,in order to the potential clients to the actual clients. The Australian Post needs to take care of the
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