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MARKETING STRATEGY FOR RSL SERVICE LEAGUE CLUB-BAROSSA SUB-BRRANCHES (TANUNDA AND NURIOOTPA)

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Added on  2019-11-14

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MARKETING STRATEGY FOR RSL SERVICE LEAGUE CLUB-BAROSSA SUB-BRANCHES (TANUNDA AND NURIOVETPA) Introduction 3 a) Describe the environmental issues facing the club 3 b) Perform SWOT analysis of the club 3 c) Describe how you can differentiate the RSL from its competitors 4 d) Assuming there is no change, where do you see the club heading in 10 years’ time. While there are various RSL clubs spread over the local areas of Australia

MARKETING STRATEGY FOR RSL SERVICE LEAGUE CLUB-BAROSSA SUB-BRRANCHES (TANUNDA AND NURIOOTPA)

   Added on 2019-11-14

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MARKETING STRATEGY FOR RSL SERVICE LEAGUE CLUB-BAROSSA SUB-BRANCHES (TANUNDA AND NURIOOTPA)
MARKETING STRATEGY FOR RSL SERVICE LEAGUE CLUB-BAROSSA SUB-BRRANCHES (TANUNDA AND NURIOOTPA)_1
Table of ContentsIntroduction......................................................................................................................................3a)Describe the environmental issues facing the club..................................................................3b)Perform SWOT analysis of the club.........................................................................................3c)Describe how you can differentiate the RSL from its competitors..........................................4d)Assuming there is no change, where do you see the club heading in 10 years’ time. Givereason to support your answer.........................................................................................................5e)Assuming you are to change, suggest what you should change to improve the situation of theclub and ways to reinvigorate the club............................................................................................5f)Describe the likely age group that you should be targeting at.................................................5g)Describe how you would attract the members to join the club while trying to overcome theperception the RSLs were for older people.....................................................................................6h)What plan should you consider to improve the decoration which will be in line with beingmodern?...........................................................................................................................................6i)Assume that you want to capitalize on the mobile phone obsessed youth culture, describesome of the ways you can reach them.............................................................................................6j) Describe the current product offering that can be available to the target people.........................6Reference List:.................................................................................................................................8
MARKETING STRATEGY FOR RSL SERVICE LEAGUE CLUB-BAROSSA SUB-BRRANCHES (TANUNDA AND NURIOOTPA)_2
IntroductionThe Returned and Services League of Australia is one of the most widespread organizations forsupporting individuals who have been members of or are currently serving in Defence forces.While there are various RSL clubs spread over the local areas of Australia, one of the oldest andmost reputed clubs is the Barossa RSL club and its sub branches, Tanunda and Nuriootpa. Thebelow mentioned is the marketing strategy that can be followed by the branches in order to bemore relevant and gain considerable reputation. a)Describe the environmental issues facing the clubPolitical- The support attained from the government in order to reach out to the mass islimited. It does not extend the opportunity to provide the locations of the potential membersin and around the region where the organization is functioning. Additionally lack ofgovernment grants and funds also exist. Economic- The economic condition is yet to get stable. The reliance of the club is on themembership funds which are attained by the club. In addition to this, fundraising events areorganised every year ANZAC Day and Remembrance Day. It can be seen that the cash-flowsare not sufficient and consistent. Social- It can be observed that the people within the community where the branches areoperating are not completely aware of the services which are provided by these clubs. Thebenefits of being members of clubs as such are not recognised by the majority of the people(Broome, 2015). The requirements of encouraging the youngsters in the area by both thementioned clubs are being recognised. Technological- The incorporation of technology is being recognised by the branches inrecent times. The official websites of the organisations are updated on a regular basis. Inaddition to this, the social media platforms are also utilised in order to garner the attention oflarger number of people.
MARKETING STRATEGY FOR RSL SERVICE LEAGUE CLUB-BAROSSA SUB-BRRANCHES (TANUNDA AND NURIOOTPA)_3

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