Marketing Management in the Enterprise and Global Trade
VerifiedAI Summary
Executive Summary 1 Introduction 3 About the company 3 SMART Objectives 4 Strategic and tactical changes to current marketing strategy 4 Tactical changes 5 Benefits and problems of changes 5 Internal environment analysis 6 Value chain 6 Key Success Factors 8 Ansoff Matrix strategy 9 Market Development 11 Diversification 11 TOWS 12 Marketing strategy timeline and actions 13 Marketing mix 14 Control mechanisms required 16 Evaluation of organizations strategic position (SAF) 16 Conclusion 18 References 19 Introduction The global marketing and strategic business environment can be stated to be highly competitive
![[object Object]](/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Flogo.6d15ce61.png&w=640&q=75){kind=small}
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
