Marketing Strategy for Kogan Company in China

qwertyuiopasdfghjklzxcvbnmqwe
rtyuiopasdfghjklzxcvbnmqwertyu
iopasdfghjklzxcvbnmqwertyuiopa
sdfghjklzxcvbnmqwertyuiopasdfg
hjklzxcvbnmqwertyuiopasdfghjkl
zxcvbnmqwertyuiopasdfghjklzxcv
bnmqwertyuiopasdfghjklzxcvbn
mqwertyuiopasdfghjklzxcvbnmq
wertyuiopasdfghjklzxcvbnmqwer
tyuiopasdfghjklzxcvbnmqwertyui
opasdfghjklzxcvbnmqwertyuiopa
sdfghjklzxcvbnmqwertyuiopasdfg
hjklzxcvbnmqwertyuiopasdfghjkl
zxcvbnmqwertyuiopasdfghjklzxcv
bnmqwertyuiopasdfghjklzxcvbn
mqwertyuiopasdfghjklzxcvbnmrt
Running Head: Kogan Company 0
Marketing Strategy
Report
8/17/2018
Student Name

1 | P a g e
Executive Summary
Kogan Company is dealing in online retail sector. Company is providing the variety of products
and services to its customers at low price in the market of Australia. Company wants to expand
its business in other country like China to get more explore and revenues from market. The
company aims at increasing the product demand in China. To analyze the demand in the China
market Pestle analysis and Porter Five Forces model is done in the report to know the market
conditions. After knowing the market condition, segmentation has been done by Kogan. The
company is targeting teenager to elderly group of China and positioning its product and services
as the differentiated from its competitors. For this Kogan is using the promotional tools.
Marketers will develop the strategies to provide profitable opportunities for both the customers
and the company.

2 | P a g e
Contents
Executive Summary.....................................................................................................................1
Introduction......................................................................................................................................4
Company Background.....................................................................................................................4
Market Selection..............................................................................................................................7
PESTLE analysis..........................................................................................................................7
Segmenting, Targeting and Positioning.......................................................................................8
Porter’s five forces model..........................................................................................................10
Evaluation and Control..............................................................................................................11
Conclusion.....................................................................................................................................12
Recommendations..........................................................................................................................13
References......................................................................................................................................14

3 | P a g e