This presentation discusses the marketing strategy for Lisa's Hummus and Dips, a New Zealand based company in the food industry. It covers the target markets, competitive advantage, pricing, distribution plan, and promotional tactics. The presentation also includes future growth opportunities and the impact of the proposed marketing strategy on net profit, intangible assets, and stakeholder value. Key performance indicators such as customer turnover rate, complaints per customer, and percentage of sales per trading item are also discussed.