E-Marketing - Meaning, Importance, Types & Example

Running Head: E-MARKETING 0
E-MARKETING
(Student Name)

E-MARKETING 1
Table of Contents
Introduction......................................................................................................................................2
Business Summary...........................................................................................................................2
Company Name............................................................................................................................2
Marketing Leadership Team........................................................................................................2
Headquarters, Office Location of Nike........................................................................................2
Mission Statement of Nike...........................................................................................................2
SWOT Analysis of Nike..............................................................................................................3
Target Market..................................................................................................................................3
Target Market..................................................................................................................................3
Marketing Objectives and Goals.....................................................................................................4
Market Strategy...............................................................................................................................4
Budget..............................................................................................................................................5
Marketing Channels.........................................................................................................................5
Evaluation........................................................................................................................................6
Summary..........................................................................................................................................6
References........................................................................................................................................7

E-MARKETING 2
Introduction
In 2019, the overall market size for athletic footwear was estimated at USD 64.30 billion.
It is projected to grow from 2018 to 2025 at a CAGR slightly above 5.0 per cent. Growing
enthusiasm and recognition of the health benefits of sport & fitness activities, booming retail e-
commerce sector around the world, and increasing rates of customer disposable income are
projected to be the main trends in stimulating market growth. The study provides an exhaustive
analysis and a variety of related variables on the world sports shoes market. The worldwide
demand for sports shoes reveals the existence of a dramatically fractured retailer environment
largely because of the existence of countless companies. The fact that most businesses aim for
the highest level in the manufacture of high-end athletic shoes and similar items means a strong
degree of rivalry (Furukawa, Matsumura & Harada, 2019).
Business Summary
Company Name
Nike Inc. is a world leader in the areas of clothing, athletic footwear, equipment and
accessories, production, design and global marketing. Nike is one of the world's biggest retailers
of sportswear and boots. Nike is known for innovative technologies (Mangundap, Massie &
Rumokoy, 2018).
Marketing Leadership Team
Nike Inc.'s corporate department is being re-enhanced — infused with young blood and
encouraged by many global leaders. On 5 August, Adrienne Lofton, who has spent nine years in
top marketing positions at Under Armour, will join The Swoosh as VP for North America. Nike's
executive Nicole Hubbard Graham will be extending his role as VP of the Regional Division and
Nike's Direct Marketing after 16 years on the brand. The recently formed position of vice
president of Global Brand Creative will take over marketing executive, Gino Fisanotti, to direct
"the creative gang," levers his many perspectives across towns, geos and the global world
heading a variety of categories and creative functions (Kim, 2020).

E-MARKETING 3
Headquarters, Office Location of Nike
Nike's regional head office in Beaverton is surrounded by the community but it remains
part of Washington County unincorporated. The town has attempted to forcibly seize the Adidas
offices, contributing to Nike's suit, and to advocacy for the business resulting in the Bill 887 of
2005 of Oregon Senate. Under this law, Beaverton is expressly barred from forcefully annexing
the property where the sportswear Nike and Columbia have occupied in Washington County for
35 years, while Electro Science Industries and Tektronix have earned equal protection for 30
years[89]. The concept is aimed at certifying LEED Platinum and is characterized by natural
sunshine and the gray wetlands (Childs & Jin, 2018).
Mission Statement of Nike
The company's mission is "to provide every athlete in the world with inspiration and creativity."
SWOT Analysis of Nike
Strengths Weaknesses
 Strong awareness of the company
 High level of Customer Base
 Iconic Relationships
 Low cost of manufacturing
 In-House professionals
 Superior Marketing Capabilities
 Pending Debts
 Poor Labor Conditions in International
Market
 Lawsuits
 Dependency on US Market
Opportunities Threats
 Product Innovation
 Efficient Integration
 Emerging Market
 Marketing budget
 Foreign Exchange Currency Risks