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Marketing Strategy Assignment: Nissan Leaf

   

Added on  2020-05-28

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RUNNING AHEAD: MARKETING STRATEGY: NISSAN LEAF1MARKETING STRATEGY: NISSAN LEAFSTUDENT NAMESCHOOL NAME
Marketing Strategy Assignment: Nissan Leaf_1

MARKETING STRATEGY: NISSAN LEAF2Table of ContentsIntroduction...........................................................................................................................................1External Market Analysis......................................................................................................................1Internal Market Analysis.......................................................................................................................1Target Market........................................................................................................................................2Positioning Strategy...............................................................................................................................3Product and Pricing strategy..................................................................................................................4Channel strategy....................................................................................................................................4Communication strategy........................................................................................................................4Conclusion.............................................................................................................................................5References.............................................................................................................................................5
Marketing Strategy Assignment: Nissan Leaf_2

MARKETING STRATEGY: NISSAN LEAF3IntroductionNissan Leaf is a creative and innovative initiative by Nissan. There are competitors for thiscar so the marketing director needs to identify them and accordingly, promote this car. NissanLeaf is different in terms of looks and performance so the organization can promote the same.External Market AnalysisNissan leaf was well aware of the competition in the open market as the competitors are alsoplanning to launch electric vehicle. BMW, Opel, Volkswagen, Mitsubishi, Peugeot, Citroen,Chevrolet, Mercedes Benz, Tesla Motors and Hybrids were few of the car manufacturers whowere also planning to launch electric vehicle. The vehicle manufacturers were planning tomanufacture small cars, for individual use (Jorge 2016). Nissan leaf wanted to differ andhence, they were planning to launch a big family car and at the same time, the cost of the carwas also well taken care, unlike other car manufacturers (Kidron 2013).Charging of electric vehicles would be one of the biggest challenges that the users wouldface. The car manufacturer will also have to ensure that fuel stations are put in place so thatthe users can charge their vehicle on the way rather than charging the car at home, beforethey start with their journey. Secondly, Nissan wasn’t a German company, but Germansprefer to buy German products only so in this situation, the team was scared if the driverwould buy green car, which is not German made. Finally, electric vehicles may sound scaryto many users as the drivers have never used it in the past and also the customers may feelthat they would be stranded in the road if the battery dies (Juani 2014).
Marketing Strategy Assignment: Nissan Leaf_3

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