Marketing Strategies for Tesla: A Comprehensive Analysis

Marketing Strategy

Executive Summary
This report would project the precise information in respect to various marketing
strategies company can use to meet all its different business objectives. SMART Objectives
would also frame to support the marketing strategies. This report would involve situation
analyss of company, internal and external business environment analysis, competitive
analysis. This would also comprises with the current marketing strategies company has used.
STP tactics company has used would be analysed in this report. Recommendations over
possible strategies that company can use would also grant in this report. This report aimed
over adressing different marketing objectives.

Table of Contents
INTRODUCTION.....................................................................................................................................4
Part 1.....................................................................................................................................................4
Situation Analysis...............................................................................................................................4
Threat of epidemic on business operations of Tesla .........................................................................7
Analysis competitive advantages.......................................................................................................8
Evaluation of current marketing strategy..........................................................................................9
Part 2.....................................................................................................................................................9
Market segmentation, targeting and positioning..............................................................................9
Goals and objectives........................................................................................................................10
Recommend marketing strategy......................................................................................................11
CONCLSUION.......................................................................................................................................14
REFERENCES.........................................................................................................................................15

INTRODUCTION
Marketing strategies are the blueprint of the business objectives, that need to be
achieved in a certain period. It refers to a game plan to reach customers and attract them to
buy particular products or service (Boscor, 2016). Tesla is an American electric vehicle and
clean energy company, founded in 2003 and also deals in manufacturing of tesla batteries,
solar panels and roof (Clark, 2017). This firm mainly believe, that faster the world stops
replying on fossil fuels, movement towards a zero-emission future, will be more increased. In
this report, light will be put upon understanding full marketing audit of internal and external
environments of Tesla using appropriate sources. Details of Tesla current position relative to
other industry members and their marketing strategy also being examined with number of
illustrations. Analysis of market segmentation, targeting and positioning of one of its sub-
brand, with recommendation of SMART goals marketing strategies based upon marketing
mix are demonstrated.
Part 1
Situation Analysis
Tesla Company is an American automobile company. The organisation has been
engaged selling electric automotive products. Company has an aim to serve the best quality
of automotive products to enhance the customer lifestyle. Company aims to dominate the
entire automobile sector at global level. In recent time due to changing business environment
the demand of electric automobile products has been increased that’s why this situation
analysis is conducted. Situation analysis is about to assess the current situation of business in
respect to the environment in which it operates. In order to analysis the current situation of
company PESTEL Analysis is the tool that suits the organisation to channelize situation
analysis.
PESTEL Analysis
PESTEL Analysis and assess various external forces that put an impact over business
operations of company. Factors like political, economic, social, technological, environment
and legal factors are a part of this analysis tool..
Political factor: Political factor involves all different policies that government has
formed in order to enhance the growth of corporate sector. In United Kingdom government