Marketing Strategy for Tesla Inc.

MARKETING
STRATEGY

TABLE OF CONTENTS
Executive Summary.....................................................................................................................3
INTRODUCTION...........................................................................................................................4
PART 1............................................................................................................................................4
Situation Analysis........................................................................................................................4
Threats of Brexit on business operations of Tesla (Swot Analysis)............................................7
Analysis competitive advantage..................................................................................................8
Evaluation of current marketing strategy..................................................................................10
PART 2..........................................................................................................................................12
Market segmentation, targeting and positioning.......................................................................12
Goals and Objectives.................................................................................................................13
Recommendation on Marketing Mix.........................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

Executive Summary
This report would frame various marketing strategies which company can apply to fulfil
all it’s different goals and objectives. SMART objectives also would be projected to support
different market strategies. Pestle analysis model would use in respect of analysing internal and
external business environment of the company. It would also contain current marketing strategies
of the business, has applied STP tactics to target specific audience in respect of proposed
product.

INTRODUCTION
Marketing Strategy refers a game plan of business with strategic goal of gaining a
sustainable competitive advantage by understanding requirements and needs of customers(Key
and Czaplewski, 2017). Marketing managers plays significant role in this scenario such as
initially they conduct market research to understand users’ needs and expectations for the
products as well as analyse competitors’ actions in the market. then marketing professionals
develops strategies so that company enables to gain it’s framed goal within timeframe. To
understand role of market strategy has an example of Tesla Inc. It is an American electric vehicle
and clean energy company which is headquartered in Palo Alto, California, US. In this report
will discuss over marketing audit of internal and external environment of Tesla Inc. Furthermore,
it will provide understanding about competitive positioning of Tesla Inc. in it’s market through
STP framework and competitors analysis.
PART 1
Situation Analysis
Situation analysis is the systematic approach of accessing current situation of the business
in which it operates. Tesla is a US-based electric vehicle company which offers it’s car product
services worldwide. It has wide product line i.e. electric vehicles, Tesla batteries, solar panels
and roofs. It has ranked as world’s best selling and batter electric car manufacture of 2019. Pestle
analysis is the best strategic analytical tool in order to analyse external environment of business.
Tesla Inc. conducts situational analysis in its business to examine external business environment
through analytical model. There is a reason to conduct situational analysis such as company has
goal to launch new electrical vehicle in the UK’s market so this framework will support to
understand impact of external forces on company’s decision-making process.
Pestle Analysis
Pestle analysis is a strategic analytical frame work that directly impacts on business
operations. It comprises various external forces i.e. political, economic, socio-cultural,
technological, legal and environmental factors which directly impacts on Tesla’s business