Marketing Strategy and Plan

Running head: MARKETING STRATEGY AND PLAN
Marketing Strategy and Plan
Name of the Student
Name of the University
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MARKETING STRATEGY AND PLAN
Table of Contents
Metrics Proposal and Marketing Deliverable............................................................................2
Monitoring and Controlling Systems/Tools...........................................................................2
Marketing Deliverable...............................................................................................................5
References..................................................................................................................................6

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MARKETING STRATEGY AND PLAN
Metrics Proposal and Marketing Deliverable
Monitoring and Controlling Systems/Tools
 Competitor Analysis- This helps in the proper identification of the different
competitors in the market along with evaluating the different strategies which helps in
determining the strengths and weaknesses which is relative to the those of the own
product and service of the company. This is the critical element for the marketing plan
of the own company.
Marketing Spend per Customer is the first aspect which is required to be
considered by Travelodge Hotel. The acquisition cost of the customers can be
calculated by separating the different costs by the customer’s number who are
acquired in period the money was spent. Travelodge Hotel needs to analyse
the market spending which will help them in analysing the sales and revenues
of the company (Fulgoni, Pettit & Lipsman, 2015, p.366).
Customer Acquisition is the other aspect which is required to be analysed by
Travelodge Hotel in Sydney as this will assist in evaluating the combination
with analysis of the value which is being provided by the different customers
on the hotel (Farris, Bendle, Pfeifer & Reibstein, 2017).
Brand Awareness is the other aspect which is required to be taken care by
Travelodge Hotel in which this can be seen that the brand has created a major
aspect which helps in managing the different operations in a well-organized
technique and manner.
 Customer Feedback is other aspect in which the after sales survey plays a major role
in managing the different kinds of operations more efficiently. The feedback of the