Role and Responsibilities of Marketing in Travelodge

Hospitality marketing essentials

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
1. Explaining key roles and responsibilities of marketing function within Travelodge.............1
2.Discussing roles and responsibilities of marketing related to wide organizational context....2
3. Analysing role and responsibilities of marketing on basis of marketing environment...........3
4. Analysing significance of interrelationship among different marketing units in Travelodge 4
5. Critical analysis different element of marketing function for interrelating with functional
units.............................................................................................................................................5
6. Comparing methods for role and responsibilities with application of marketing mix to
accomplish objectives.................................................................................................................6
7. Providing marketing plan for Travelodge to accomplish marketing objectives.....................9
Overview.....................................................................................................................................9
STP Analysis.............................................................................................................................10
Marketing mix...........................................................................................................................10
SWOT Analysis........................................................................................................................11
Porter Five Forces.....................................................................................................................11
CONCLUSION.........................................................................................................................12
REFRENCES.................................................................................................................................13

INTRODUCTION
Hospitality industry plays very vital role in economy especially in United Kingdom. The
present report will discuss about role of marketing with its interrelation among functional unit of
Travelodge hotel. This report will signify various marketing concept for accomplishing
marketing objectives by developing marketing plan.
1. Explaining key roles and responsibilities of marketing function within Travelodge
The major roles of marketing with context of marketing environment is defined as
specific process of execution and planning of different marketing concepts. The marketing
concept are engaged in promotion, pricing, sales, distribution etc. with direct compliments of
target audience of Travelodge are stated below:
Role and responsibilities Execution in Travelodge
Market strategies The initial objective of marketing is depicted for developing
marketing strategies and planning for business of Travelodge. The
manager of business entity has requirement of recognising target
consumers and products to their services and product according to
this. Its development has brought balance among various
organizational objectives along with various market opportunities.
In this organization, radio had vital part in its marketing strategy
and sales and price is key for its success. Its main objective to be
favourite hotel for value in UK as it offers unbeatable value in
business travel and leisure (French, 2018).
Marketing information
system
The MIS has given information on basis of factors like
implementation, planning, product and controlling various
marketing strategies of Travelodge. MIS has depicted information
on basis of logistics on real time aspect which helps in
distribution network in effective manner in Travelodge.
Marketing research It is referred as major function of marketing as it consists of
particular knowledge about product, consumers and prices for
communicating best services and product of Travelodge in
market. This organization gives meeting points for business
meetings as this hotel is situated in key business locations which
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makes easy access from each part of country. Travelodge has
made sure about involving good restaurant facilities or are close
to restaurants of first class.
Market segmentation In the modern era of globalisation, there is presence of volatile
market as Travelodge has need of accurate segmentation given on
basis of marketing. It provides hotel accommodation along with
two major market segments such as business customers and
families. Generally, family seeks various leisure breaks as
business customer seeks hotel accommodation and close to hubs
of business activity and convenient for meeting locations.
2.Discussing roles and responsibilities of marketing related to wide organizational context
Marketing functions are enclosed with different functions such as distribution system,
advertising and finance etc. but generally these activities are considered in process of marketing.
The specific elements of marketing functions are stated below:
 Research: In Travelodge or any business entity, market research plays very crucial role
especially in hospitality industry. This is replicated as very important and with its
absence, business in near to impossible. It helps in attaining valuable information on
basis of factors related to business process. It does not involve each information but
information related to finance, raw materials, logistics and resources as other prospects of
business could be attained via research only. Hence, it is replicated as crucial function of
marketing in Travelodge (Sipe and Testa, 2018).
 Planning: After completing different procedure of strategy and next key function of
marketing is referred as planning process. The marketing department of Travelodge has
huge involvement of predicting sales figure, financial planning, communication, along
with several other business factors. As its department of planning has optimises
appropriate timeline for planning major strengths of Travelodge to accomplish its
objectives of success.
 Strategy: After gathering all data and information via research, it is processed for judging
possible weakness and strength among different business operations. This data which is
processed for allowing to make idea for strategies which must be optimised in
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