Marketing Strategy and Plan

Running head: MARKETING STRATEGY AND PLAN
Marketing Strategy and Plan
Name of the Student
Name of the University
Author note

1MARKETING STRATEGY AND PLAN
Table of Contents
Marketing Variable....................................................................................................................2
Product Strategy.....................................................................................................................2
Identification of three levels of product.............................................................................2
Identification of product portfolio......................................................................................3
Pricing Strategy......................................................................................................................4
Placement...............................................................................................................................5
Promotion...............................................................................................................................5
References..................................................................................................................................7

2MARKETING STRATEGY AND PLAN
Marketing Variable
Product Strategy
Identification of three levels of product
Figure 1: Three Levels of Product
(Source: ABC News, 2011)
The CORE product of Travelodge Sydney is not the tangible and physical product. In
case of the hotel, the core product is the proper implementation of the different techniques
and strategies which will be inclusive of the different kinds of yoga and health facility
services (Pride, Ferrell, Lukas, Schembri, Niininen & Casidy, 2017). Furthermore, this can be
seen that there is more than 54% of the female customers who are the major guests of the
Travelodge Company and therefore, there should be inclusion of side activities which attract
the female customers which is inclusive of shopping area. Spa treatment and safety processes
which is required in the present scenario.