Marketing Strategy and Plan for Travelodge Sydney Martin Place

Running head: MARKETING STRATEGY AND PLAN
Marketing Strategy and Plan
Name of the Student
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1MARKETING STRATEGY AND PLAN
Table of Contents
Introduction................................................................................................................................2
Proposing New Strategies for Service of Travelodge Sydney Martin Place.........................2
Situational Analysis of Travelodge Sydney Martin Place.........................................................2
SWOT Analysis.................................................................................................................2
PEST Analysis...................................................................................................................4
Competitor Analysis...................................................................................................................5
References..................................................................................................................................7

2MARKETING STRATEGY AND PLAN
Introduction
Travelodge Sydney Martin Place is one of the Australian owned brands of hotels
along with the subsidiary of TFE hotels. As on the 16th February 2018, Travelodge has more
than 18 hotels along with 3030 rooms across New Zealand and Australia. The CEO of the
company named Rachel Argaman tried to analyze the different kinds of innovation which is
essential for the growth of the organization named Travelodge Sydney Martin Place
("Travelodge Hotels Official Site | Best Rate Guaranteed", 2018).
Proposing New Strategies for Service of Travelodge Sydney Martin Place
The service which has been selected in this aspect for the Travelodge Sydney Martin
Place Hotel is the implementation of the artificial intelligence using the voice recognition
technology which will help in increasing the overall productivity of the organization in an
efficient manner.
With the implementation of the technological innovation, this will be beneficial for
the Travelodge Sydney Martin Place hotel in gaining competitive advantage in the market in
an appropriate manner. The marketing variable of Travelodge Sydney Martin Place is the
different amenities which are being provided by the hotel to the different customers.
Situational Analysis of Travelodge Sydney Martin Place
Proper internal and external analysis is required to be done in order to identified with
the SWOT and PESTEL analysis wherein this will help in categorizing the internal and
external factors which can create huge impact on the various decisions of the organization.
SWOT Analysis
Strengths