Marketing Strategy

Marketing Strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
PART 1............................................................................................................................................3
PESTLE..................................................................................................................................3
SWOT.....................................................................................................................................5
USP.........................................................................................................................................7
PART 2............................................................................................................................................7
STP approach .........................................................................................................................7
Goals and objective................................................................................................................9
Marketing mix......................................................................................................................10
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13
Books and journals...............................................................................................................13

INTRODUCTION
Marketing can be define as function in business firm which us related to establishing
good relation in organisation and its customer by use of marketing tools such as advertising and
sales promotion for selling goods and services. There are different kind of of business strategy
which involve use of marketing function to achieve business objectives. This report is based on
study of Tesla, It is American multinational organisation which is working in electric vehicle
inducty (Kannan, 2017). Organisation is performing its function in innovation in electric cars and
is based on Palo Alto, California. Tesla's current products include electric cars (the Model S
Model 3, Model X and Model Y), battery energy storage from home to grid scale (the Powerwall
Powerpack and Megapack), solar products and related products. In relation to current report
there is discussion on various aspects related to marketing strategy of organization. In relation to
this there will be scanning of internal and external environment of organisation by use of various
models. These models are SWOT analysis and PESTLE analysis. along with this, USP will also
be use to determine current situation of organisation in relation to its marketing strategy. In
relation of this there is use of STP approach and goals and objectives of marketing to use marting
mix of organization for better results.
MAIN BODY
PART 1
PESTLE
PESTLE analysis can be define as that framework which can be use by organisation to
scan external environment of firm. This helps in identification of those factor which are related
to functioning of organisation in current time. PESTLE analysis use various factor to scan
external environment of organisation (Kumar, 2016). These are political, economic, social,
technology, legal and environment factors which impact on performance of organisation in
current time. In context of Tesla, all these environment are discussed below:
Political factors: It include those factor which are related to political environment of area
where organisation is working in current time. These factors are political stability, ruling party
intention and many other factors which are related to political conditions of business
environment. These factor has direct impact on performance of organisation this is because there
are various function which has top perform by firm to achieve business objectives. In relation to

Tesla, it is operating in electric car business in global world where there are various rules and
regulations which has to follow by organisation to keep operating in different political
environment. Governmental incentives for electric auto mobiles is positive factor in political
environment of Tesla because there are number of opportunist which can be use by organisation
under this factor. New global trade agreements and Political stability in the majority of major
markets of Tesla also impact in positive way for firm. This is because political stability provide
opportunity to organisation in relation to its current system. Herein, firm can use its function in
more effective way by managing its function because of stable government (Lekhanya, 2016).
Economic factors: This is also an factor which impact on performance of organisation in
relation to external environment. This factor include al those situations which are related to
economic condition of nation in which organisation is working. These conditions include market
growth, trade levels, currencies, and other variables that influence the automotive business. In
context of Tesla, issues in economic stability is major factor which impact organisation in
negative manner. As, Tesla is working in electric car manufacture business where there rare large
number of sellers. In relation to current time, because of impact of COVID-19, there is downfall
in economic growth of various nation. This becoming reason for economic slowdown and acting
on sales of Tesla cars. Decreasing battery costs and decreasing renewable energy costs are those
parts which are impacting positively on Tesla performance in current business environment. This
is because there are various functions which are use by firm and are related to cost of production.
By downfall in prices of battery and renewable sources of energy like solar panels organisation
will get benefit of decrease in cost and can work more effectively on other function and feathers
of car (Mekonnen, 2018).
Social factors: This is also a factor which impact organisation in director way, it includes
those social trends and factor which are related to performance of organisation and act on firm in
direct manner. In relation to Tesla, there are number of social factors which are impacting
organisation in direct way. Increasingly popularity of low-carbon lifestyles, Increasing
preference for renewable energy and Improving wealth distribution in developing markets are t
those factor which are impacting in positive way for Tesla.
Technology factor: In context of Tesla this factor is impacting on organisation in
positive manner this is because there are various aspects like High rate of technological change ,
Increasing automation in business and Increasing popularity of online mobile systems which are