Marketing Strategy for Studentade's Priority Diary

Running head: MARKETING STRATEGY
Answering questions on Marketing Strategy
Name of the student:
Name of the university:
Author note:

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MARKETING STRATEGY
Table of contents
Introduction................................................................................................................................2
Plans for entering into the market..............................................................................................2
Channels for reaching to the customers.....................................................................................3
Relationship with the customers................................................................................................4
Conclusion..................................................................................................................................4
Bibliography...............................................................................................................................5

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MARKETING STRATEGY
Introduction
Strategies act as a central doctrine in terms of systematizing the activities according to
the priority. These strategies are fruitful in carrying out the marketing activities in an efficient
and effective manner (Baker, 2014). This part of the assignment attempts to discuss about the
marketing strategies of Studentade regarding proper placement of the product, Priority
Diary.
Plans for entering into the market
Strategies seem fruitful for companies like Studentade in terms of venturing into the
foreign markets. Within this, the criteria of marketing mix would act as evaluation for
conducting assessment of the internal assessment of the current strategic condition. Apart
from this, consideration of product life cycle of Priority Diary would seem beneficial in terms
of extending the shelf life. Consideration of this cycle would make the personnel of
Studentade aware of the necessary modifications, which are to be made in the diary for luring
more and more customers. According to the opinions of Kiseleva, (2017), presence of
adequate resources and labour is advantageous for the company in terms of catering to the
needs of the students. Financial flexibility would support the company in terms of catering to
the needs of the students in terms of preparing diaries of high quality.
Indulging in partnerships and joint ventures with the manufacturers, suppliers and
research and development team is assistance. The key partners can be the book shops,
workplace, Student Federation of the universities and schools and online shops. This is in
terms of adding innovative design in the diaries. This innovation would be one of the means
for luring the students across the world. Preparing themes based diaries reflects planned
action towards identifying the target market for enhancing the revenue and the profit margin
(Lusch & Vargo, 2014).