Digital Marketing Strategy for Rogues and Rascals Barber Shop

Digital Marketing Strategy
for Rogues and Rascals
Barber Shop

Executive summary
The present report is based on research project that main aim is to have development and
integration if digital marketing for Rogues and Rascals Barber shop. Henceforth, this assignment
is based on to identify the importance of technical advancement for survival of firm in the
present competitive business environment.
It is based on to analyse the massive amount of growth in technologies as social media and
email marketing and impacts on business venture. By correctly implementing the digital
marketing strategies for Barber shop aids to have return on investment to its highest level.
However, the aim of Rogues and Rascals is aim towards to creating digitalised services to
discerning customer base and this will add tremendous value in the eyes of customer.
Henceforth, report has cover the activities as to conduct identify the background of the
enterprise and their suitability relates with integration of technological advancement. SWOT will
be done to conduct situation analysis to recognised the effect of technical changes on the hair
dressing industry. However, this modification in existing digital technologies and future trends as
mobile apps, integration of technical advancement and local dominant technical advancement are
deliberate to complete research paper. Henceforth, it has to be done in terms to enhance
engagement of customers and to reach out to new customers and to retain exist customer. Lastly,
report has covered the impact of digital technologies over the target audience, industry at local
and global level.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Organisation background-...........................................................................................................1
Situation analysis.........................................................................................................................2
Target audience............................................................................................................................2
Objectives....................................................................................................................................2
Channels......................................................................................................................................2
Action plan...................................................................................................................................2
Budget..........................................................................................................................................2
Measurement................................................................................................................................2
References & Appendices............................................................................................................2
Structure & Layout......................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
Digital marketing strategy defined as series of action that assist to accomplish desired
company goals through carefully selection of online marketing channels (7 Digital Marketing
Strategies and How to Plan Your Own Campaign, 2018). On the other hand, strategy is term that
derived as plan of action that aids to achieve desired goals. Henceforth, this is inclusive of
channels as search engine optimization, Email marketing, pay per click advertisement, social
media marketing and website design and testing (Watson and et.al., 2018). This is broad term
that defined as to explain number of steps to achieve the digital plan of action. Furthermore, this
is termed out as to promote commodities online through digital channels. It is strategy that
derived the particular course of action.
Therefore, digital marketing tactics as social media are effective tool that not only for to
improve customer services but this also leads to have better relationship with customer by
allowing brands to analyse needs and wants of their customers. Hence, digital marketing strategy
is one of the effective tool that serves as to create more leads for commodities and business lines.
Thus, present report is based on to implement the strategies as digital marketing for the
enterprise as Rogues and Rascals Barber shop. It is firm that provide Barber services to the
customers and this is expert in hairstyle and well grooming products for hairs.
Henceforth, report will cover the things as to produce the digital marketing strategy,
implementation of plan and polices and ongoing management plan for the enterprise digital
activities. Lastly, report will demonstrate ability to prepare and articulate well-founded business
case in terms to implementation of the digital marketing strategies as an integrated strand for the
organization marketing and communication.
Organisation background-
Rascals and rogues is barber shop that provides the services to all ages customers. They are
well expert in hairstyles. Henceforth, they have established their Barber shop in 33 E Main St,
Broxburn, Scotland and this entity has marked with 3.8 star. This is the enterprise that is mainly
engaged in Personal care Barber shop. Additionally, this entity is having good reputation within
the Broxburn streets (Yeow, Soh and Hansen, 2018). Therefore, to have the service the customer
has to book appointment 2 week prior. They have built great reputation within the local area for
providing great hair cut in the comfortable atmosphere. It is the entity that also provides the
grooming products for men and also has great range of hair products. Managing the international

teams develops the greater awareness of the values, behaviours and attitudes of varied culture.
Henceforth, working in international team aids to enhance collaboration and also allows to
brainstorming ideas and skills of individuals. Working at the international level aids to have
diverse knowledge and experience (Henderson, 2005). This is entity that is engages in providing
well grooming service to client with use of high quality products. It is highly recognized existing
business that choose to promote excellent service to their customers.
Therefore, enhancement in innovation, creativity and prosperity aids to grow business
activities at huge level. Technical advancement has made it easier to conduct the business
activities at the global level through improving communication and this is effective to conduct
the working activities effectively (Aswani, Ilavarasan and Dwivedi, 2018). Working with
international teams also brings national and cultural differences and this can also have huge
impact on the working of the Rogues and Rascals Barber Shop (Chaffey and Ellis-Chadwick,
2019). Henceforth, it can be stated that integration of technical advancement plays great role for
having development within the hair dressing industry. Better and advanced technical
advancement plays vital role in terms to create new business opportunities and also allows to
improve the customer experience. Digital marketing aids firms of all sizes by giving access to
mass market at an affordable price. Henceforth, the main advantage of digital marketing is that
the targeted audience can have better and effective services. Thus, main aim of digital marketing
strategy is to promote and sell product and service within the market.
Situation analysis
Rogues and Rascals Barber Shop is working in the hair dressing industry which is
working in Scotland and having different aged customers. So, marketing for this type of
company will be very much important which help them to monitor their number customers
(Chaffey and Ellis-Chadwick, 2019). Marketing is that major activity that provides overall
functions and operation for company guiding them through different phrase. So, for analysing
which type of marketing strategy the company should adopt it is very much essential that they
could analysis their current situation which is possible with help of SWOT or PESTLE analysis.
Strength-
 With the help of social media Rogues and Rascals Barber Shop get increase number of
customers and is also exploring with help of branded channels like that of YouTube or
IGTV.

 It can be added that social media is most preferred platform for engaging with customers
which Rogues and Rascals Barber Shop is using and with its help they interact with their
customers and having more online presence (Graham, Moore, and Miller, 2019).
 The company is also using e-mail marketing tools for more segmentation or promotional
offers to their customers this is useful as they will get to know more about company.
 Rogues and Rascals Barber Shop is also having is very good online review of their
services that they are offering to customers this help in boosting brand value and
attracting more and more customers.
 Rogues and Rascals Barber Shop is using this social media tool that would be helping
them in increasing traffic with use of multiple digital tools including like that of Website
of company, YouTube and Facebook.
Weakness-
 While it can be noted that Rogues and Rascals Barber Shop is not that much aware of
what will be the results of several digital technology.
 The company is also not having clear knowledge of leading trend in industry which is
related with digital technologies.
 There is also lack of research within the barber shop industry which means that company
will not be having any chance for getting proper data or insight for other data (Graham,
Moore and Miller, 2019).
 Rogues and Rascals Barber Shop is also having lack of budget for their online
advertisements cut off as it is small company working into industry.
 If there are any negative comments for the product or service of company than this will
cause negative perception for Rogues and Rascals Barber Shop into market and among
customers as well.
Opportunities-
There will be many sorts of opportunities for Rogues and Rascals Barber Shop include like
that of online tools for managing the data of their customers into industry (Paul, Bhuimali, and
Bhowmick, 2018).
 It can be noted that Rogues and Rascals Barber Shop can also develop their own
application or use website for attracting more and more hair dressing appointment
through it.