Marketing Strategies for Nike, Inc

MARKETING
STRATEGY

INTRODUCTION
Marketing strategies are made in an organization to achieve the success and profit by
doing the advertisements and marketing of the products and services. The marketing strategies
for every organization and brand is different from each other and the ultimate goal of making the
marketing strategies is to make the unique identity of the goods and services of the organization.
The marketing strategies are made to highlight the features and offerings of the products which
will be useful for the customers. The another objective do making marketing strategies is to
generate the need and utility of the product in the mind of the customers.
Nike, Inc is an American multinational organization which produces the shoes, sports
appraisals, accessories, equipments and the services. The organization's major production is done
in producing the footwear for both men and women. The organization was founded on 25
January 1964. The headquarter of the Nike, Inc is located in the Washington Country, Oregon,
US.
MAIN BODY
PART 1
1. Environmental Analysis of Nike
SWOT Analysis of Nike, Inc
 Strength
The strength of the organization was their strong brand image which was made because of the
best quality products. The swish symbol made under the name of brand made ist unique image in
the eyes of the customers. The organization was having a strong customer base by which they
were earning a huge profit in the market (Friedmann, E., 2018).
 Weakness
The weakness of the organization was that the labours working in the manufacturing department
were not paid up with the enough salaries which were demanded by them. This reduced the work
efficiency among the workers which effected the production of goods and services in the
organization. The retailers of the organization were having a strong hold because products and
services of Nike, Inc were directly sold to the retailers (Koo, and et.al., 2016).
 Opportunities
The opportunities for the Nike, Inc were that the organization was producing the innovative
products which meeting the changing taste and preferences of the customers. The use of latest

technologies in the manufacturing of the products and services were making the product's image
very unique. The emerging markets of the Nike were giving a good opportunities to the business.
 Threats
The threats of the organization was to make the budget for doing the advertisements and
promotions of the products and services. The currency of foreign exchange which were
continuously fluctuating in the economy.
PESTEL ANALYSIS OF NIKE
 Political
The political factors which effected the business were the stability in the government policies
and laws which made the business successful in the market. The free trade policies were
expanding at high rate because of the support of the government.
 Economic
The economies of the Nike was stable as compared with their competitors in the market. The
organization was having the rapid growth in the developing markets of the country.
 Social
The social factors effecting the organization were the increase in the wealth of the individual
customers because of the developments made in the countries. The attitude towards the leisure
was very positive in the economy.
 Technological
The technologies used in the Nike were obsolescence very rapidly in the market and the the use
of mobile technologies such as mobile apps made the jump in the sale of the products of the
organization.
 Environmental
The environmental laws were expanding at a huge level by the government of the US and the
Nike was strictly following all the laws and policies which were made for the manufacturing
companies to save the environment. The climate change also effected the business of the Nike
(Wilken, and et.al., 2015).
 Legal
The legal factors which effected the organization were the improvement in both employment
laws and customers was in which they were having the opportunities to file complaints against
the organization.