Marketing Strategy of Toyota | Assignment - Desklib
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Added on 2020-04-01
Marketing Strategy of Toyota | Assignment - Desklib
Added on 2020-04-01
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RUNNING HEAD: MARKETING PLAN OF TOYOTAMARKETING PLAN OFTOYOTAToyota (Automobile Company)TOYOTA (AUTOMOBILE)
Marketing strategy of Toyota 1Contents5cs of Toyota Company...............................................................................................................................2Introduction of the Company:......................................................................................................................2Customers of the Company:........................................................................................................................2Collaboration with suppliers, distributors, customers:...........................................................................3Competitors of the Company:...................................................................................................................4Context (Factor affecting the organization):................................................................................................4Stagnation in home market:.....................................................................................................................5Conclusion:.................................................................................................................................................5References:..................................................................................................................................................7
Marketing strategy of Toyota 25cs of Toyota Company: For Toyota” company customers comes first” is the main priority. Being an excellent brand of automobile company Toyota, the promoting Strategy of this company concentrates on the higher section of its individual customers. The competitors of Toyota are, Ford, Volkswagen, and Honda. These companies are providing some good features in their automobiles on other hand Toyota was following their old techniques only. After the overseeing the revenue Toyota has decide to accept or change their working procedure, they have started use of new technologies, new innovation in their automobiles (Armstrong, et al., 2014). The marketing Strategy of the Toyota, that customers is first priority for them and according to the demand and feedback of customers they made some changes in their products and services.The main purpose of marketing research of any company is to know that: What is the demand of Customers? Threat poses company? Context of business is changing? Role collaborators play in the process? All these factors affect the market research of any company (Baker, 2014). Here further we will discuss about 5cs of Toyota in brief:-Introduction of the Company:Toyota Motor is automobile company in Japan. Toyota Company contained 333,498 employees global. As of January 2014, after research this is the 14th largest automotive company in automobile industry (Lockrey, 2015). By production this company was the largest automobile manufacturer company in 2012. Toyota was founded by Kiichiro Toyoda in 1937. It created its first product, a passenger car in 1936 (Scott, 2015).Customers of the Company: Improvementsin the productand qualitiesafter listen the customer voice and feedback regardingthe product is the concept of Toyota Company. In 1982 Toyota motor co., Ltd and Toyota MotorSales Co., Ltd were merged from new Toyota Motor Corporation. By the delivering voice of the customer to relevant department the entire company strives to ensure the satisfaction to improve the customer support and product quality. Basic philosophy of the Toyota Company is customer first and quality first.
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