Marketing Strategy: Case Study of Supernova

MARKETING STRATEGY 1
MARKETING STRATEGY:CASE STUDY OF SUPERNOVA
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MARKETING STRATGEY 2
Executive
The automotive business is a rising market encompassed of numerous subgroups which
comprise of: design, engineering, distribution, next generation manufacturing and after sell. Car
businesses are focused on controlling cost, improving efficiency and utilization of alternative
energy engines. Cars fall into several different groups centered on the fuel used including
electric, gasoline, diesel and numerous hybrid or substitute fuel cars vehicles as ethanol as well
as pooled electrical motor-heat engine drives.
This paper will analyses the marketing strategy used by numerous companies use
to gain competitive advantage over other company. Taking supernova case at the center of the
paper the research will try to gain more insights in the car business.

MARKETING STRATGEY 3
Introduction
This paper focuses on market opportunities and entry strategies, particularly in the
European zone car market. The paper will present the market background aligned with earlier
market research on the ever changing car market in order to produce in-depth knowledge and
understanding for the companies who are planning to launch smart car business in Europe. The
paper will include a case study of Supernova Company in order to bring a clear image of this
evolving industry.
New form of automobiles such as smart and affordable car has been on the rise due to the
increase in the prices of fuel and well as negative environmental impacts of gasoline. These types
of cars have been considered as ideal choice for urban area travelers who want to travel through
the packed streets; saving money on gas and promoting a green environment while maintaining
the car. The new sporty, less expensive and smart car belong to the young adults, especially
college learners as well as the early career-minded customers. These types of car customers are
in the fashionable concept of the car as well as its design, tolerating all benefits of extravagance
with numerous openings for leveling the limited budget (HcHardy, 2013,PG 23).
European zone has been identified by many economics has the ideal market for the smart
car due to its high number of youths, technology, and steady rising economy. The market has
been analyzed in detail below with the help of a case study of Supernova Company.
The company background

MARKETING STRATGEY 4
Supernova company a European car seller and deals in quality, unique design and
affordable cars. The offers its vast customers a wide of cars to choose from. The firm also
provides other machineries such as smart cars and bikes as they aim to fight environmental
pollution.
The company’s mission.
The company is to provide easily accessible means of transport which is environment
friendly.
The Company’s vision.
To offer unique provides with a high quality architecture, and give the customers a
chance to contribute towards the company’s design in order to eliminate cars which are
environmental friendly.
The European car market Pest analysis
Political
Political stability has been experienced in European zone.
The European zone is under stable government. HcHardy,(2013) states that “The role of
governments is increasingly vital and must take decisive action in order to assist in stabilizing
the market and rebuilding people’s confidence to take out the challenges.” Though there is an
academic argument whether globalization ought to reduce the state’s role in offering social-
welfare protection. The European governments trade pacts has the major say in European car

MARKETING STRATGEY 5
market and have greatly influenced the political process of this market however the market has
been considered as stable and has potential to grow.
The neoliberal opinion of “efficiency hypothesis”, welfare government is regarded as
uncompetitive due to “increasing antagonismin the international marketplaces and the ability of
holders of capital to move production and money around the globe in search of better rates of
investment.” However, the opposing “compensation hypothesis” claims that “globalization can
increase the demands on the state to mitigate market-generated insecurity and inequality by the
welfare state growth” in order to support globalization possess and this is what is taking place in
the European car market(HcHardy,2013)
In the year 2015, most European governments supported the established Innovation and
Technology Bureau (ITB) a body responsible for framing holistic policies concerning innovation
as well as technology; reinforcing the co-ordination amongst Government, academia, industry,
and the research subdivisions; and advancing t development of innovation, machinery and
correlated, businesses in European market. This gives smart car a golden opportunity to thrive in
the market, since the innovation polices will reinforce smart car technology
The government of most European governments has introduced policies which cut the import
duties on the green technology machineries as well as the smart car. The EURO Phase policy
cuts 75 % levies on electric car, this will ease the business of smart car in Europe for new
comers.
Economic
The economy of European car market has been termed as laissez-faire economic, it has a
policy which ensures that there is flexible and rapid economic growth. This view regularly
contains a political undertone as it overlooks the fact that different comparable Asian markets

MARKETING STRATGEY 6
such as Singapore and Taiwan - also experienced remarkable economic development in post-
war, however with meaningful more governmental guidelines. For the nineteenth sequential year,
European car market has maintained the first position in 2013 Index of the market Freedom
published yearly by Wall Street Journal(Gaski,2015)
To benefit from the opportunities provided by the Europe common market open door rule
since the year 1978, majority of European economic underwent rapid reform as manufacturers
are affected by new issues such as Terrorism and BREEXIT. The primarily manufacturing based
market shifted to a significant increase in high knowledge-based, value-added, service
employment. This process was noted to be very intense all through the 1980s up to1990s. The
employment in production minimized form 41.2-18.9 % while real estates, financing, business
services, and insurance increased from 4.8-13.4 %. This economic change created a big number
of higher-skilled careers in specialized services leading to the more diversified labor market in
comparison to the once somewhat standardized nature of labor with the simple pay
Even though it is up for discussion whether Europe’s government ought to take on a
bigger role in executing lasting social transfer plans to reduce inequity, the administration’s
dependence on the property levy has been extensively disapproved. European governments has
always attracted approval for its simple and low tax government from agencies such as Heritage
Foundation, though this publication has claimed more nuanced opinion. The territory can only
operate on such a lenient tax regime because it depends on the city’s material goods market
mainly for its returns. Income from property rates, land sales, the land premiums, as well as
stamp taxes on real estate businesses are projected to contributes 25-30 % of the state’s income.
If the 16.5 % corporate profit duty paid by the developers and duty on their paid staffs is added,