Marketing Plan Assignment - B&M Heads
Added on 2020-10-04
11 Pages2836 Words39 Views
MARKETING
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................3Market Analysis:.........................................................................................................................3Market Strategy...........................................................................................................................5Target Market Selection..............................................................................................................6Product Positioning.....................................................................................................................7Market Mix Decisions.................................................................................................................7Financial Projections...................................................................................................................8Marketing Plan Assessment........................................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
EXECUTIVE SUMMARYA marketing plan is a comprehensive document or template that outlines a commercialadvertising and marketing efforts for the coming year. It describes business activities involved inmeeting specific marketing objectives within a set time frame (De Mooij, 2013). New productlaunch refers to the framework in which company brings new innovative product to market inorder to get competitive advantage in the market. This report covers the new product which isinnovative and it has been launched by B&M Heads also known as Barking and MeowingHeads. This company serves pet food. It has launched a new range of natural and deliciouspremium wet food which is sourced with British Ingredients for dogs and cats. Market Analysis:Company Analysis: The main founder of the company is Paul. Dave and Jim. In 2008,this company was responsible for the Barking Heads and Meowing Brands like Bad Hair Day,Tender Loving Care, Fusspot for dogs, Hey Good Looking and Purt Nickety. In 2009, companylaunches further new products which has a name as Puppy Days, Golden Years and Fat DogSlim. Up-to 2013, the business of Barking and Meowing heads were in good position, they gaingood market share in pet food industry. In this year, they also produce Grain-Free products likeTurkey Delight, Fish-n-Delish, Quackers and Tiny Paws. Customer Analysis: A customer analysis of customers profile is a part of company'sbusiness or marketing plan. It analyses target customers, identifies the needs of these customersand then build a product accordingly to satisfy customer's needs. The customers of B&M headsare all persons who kept with them and concerns for their pets diet. Analysing customer's base is an important part for success of B&M Heads business.These analyses plays an important role behind successful marketing plan. There are three factorsof customer analysis, which are explained below:Identify customers of a company: In this factor, the first thing company requires is toidentify its potential customer's. Who will going to purchase companies product? Whoreally requires the particular products of a company? What benefits they will get afterpurchasing particular product? Hence in case of B&M Heads, answer would be, thepersons who nurture Dogs and Cats will be their potential customers, while those
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