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Marketing mix in Toyota and Ford

   

Added on  2021-02-19

11 Pages2545 Words648 Views
Marketing
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MARKETING
Marketing mix in Toyota and Ford_1

Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3Toyota and Ford apply marketing mix to achieve business objectives.......................................3Marketing plan for Toyota...........................................................................................................6Different tactics applied by companies to demonstrate how business aims can be achieved......9Evidence based marketing plan for the company......................................................................10CONCLUSION..............................................................................................................................10REFERENCES .............................................................................................................................11
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INTRODUCTIONMarketing is management of exchange relationships, it is the business procedure ofcreating and building relations with customers and satisfying them (Oflac and et.al., 2015). Thepresent report is based on Toyota and Ford company and define comparison between both ofcompanies based on ways for applying marketing mix to achieve business objectives.Furthermore, it explain Marketing plan for company and tactics they used to achieved objectivesof business.MAIN BODYToyota and Ford apply marketing mix to achieve business objectivesMarketing mix is the combination of elements that can be managed or controlled byorganization. 7Ps of marketing is used when company developed their marketing strategy, it isone of the best formula which they should use to continually revaluate and evaluate theirbusiness activities. 7 Ps of marketing mix is usually made up of 7 Ps including price, promotion,product, place, people, physical evidence and process. Toyota is car manufacturing company, it is a Japanese multinational automotivemanufactures firm have corporate structure consisted of 364,445 workers across the world.Theywants to open its first car dealership in California.Ford motor organization is the American international auto maker that have their mainheadquarter in Michigan, Dearborn and Suburb of Detroit. Company wants to provide betterconsumer satisfaction.Both companies apply marketing mix in order to achieve their desired organizationbusiness objectives. Comparison between ways in which Toyota and Ford apply marketing mix-7 Ps ToyotaFord MotorProduct Toyota makes the great carsand sells across the world.They manufacture high qualityof products and efficientvehicles that run long lasting(Akgün, Keskin and Ayar,2014In order to open their firstFord perform in order toachieve their businessobjectives, they wants toenhance experience of itsclients and provide servicesaccording to expectations. Ascompare to Toyota, Ford give
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ever car dealership inCalifornia, they must focus onmanufacturing procedure of itsvehicles which essential forbusiness growth. As compareto ford they always come upwith different and better goodsthat provide its consumerscontinually improved userexperience. Organizationcarries the plethora of varioustypes of auto mobiles atdifferent price point.different kinds of services andproducts to customersaccording to their demand(Nugroho and Irena, 2017).They offer range of economycars, sports care and luxurycars and include all the featurewhich is required by people. PriceAs compare to Ford, Toyotahave care for each andeveryone, people can purchasehigh end vehicles. If they wantto established their first cardealership in Californiasuccessfully and earn profit,they must set affordable priceson its range of products whichis beneficial for success of newbusiness. Before enter intonew market, they need todevelop clear understandingwhich help to gatherinformation of economycondition and than set priceson products (Wrenn andMansfield, 2014). As compareFord prices change, dependingon market, used different typeof pricing strategy as compareto Toyota. They applies twopricing strategies like premiumpricing strategy and marketoriented pricing strategy whichis beneficial and useful in orderto achieve business objectiveas stated above. According tomarket oriented pricingmethod, company goal it to setprices that is proper to marketconditions with thinking fordemand, competition, clientsperception and other variables.
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