Fashion Label Marketing Theory 2022

Running head: MARKETING THEORY 1
Marketing theory
Student Name
Institution

MARKETING THEORY 2
Bec + Bridge fashion label is an Australian company that was founded in 2004 in Sydney
by two women by the name Becky Cooper and Bridget Yorston. The company is in the textile
industry and it has performed extremely well in the market. The business environment in which
the company operates is quite dynamic as there are a lot of fashion changes that occur from time
to time due to the availability of many players in the textile industry in Australia and also the
world in general (Wang, 2012). The brand of the company is to promote modern, cool and
confident women who love fashion. The brand aims to make women who love fashion and Bec+
Bridge clothes to feel special. The fashion label target market is women and the company has
continued to celebrate women all over the world by meeting their needs and preferences when it
comes to fashion matters.
SWOT analysis
The fashion label over the years has enjoyed success which can be attributed to the
strengths and opportunities which the company has undertaken. The fashion label also has
weaknesses and threats which will be discussed in this report.
Strengths
1. The fashion label has a huge market as it targets women and women form the largest
percentage of the world population hence, the ready market.
2. Good management as the fashion label owners have knowledge and skills in fashion and
this has helped the fashion label to make wise decisions in terms of choice of fashion
designs, hence more sales.
3. Sustainable supply chain management. The fashion label has a team of loyal designers
who have the needed experience and hence they have manufacturers with good
reputations who use high-quality practices and ethical standards to deliver the needs and
preferences of customers. The fashion label also has a physical presence in all major
towns in Australia.
4. Relevant partnership. The fashion label has partnered with fashion gurus such as David
jones which has led to increased sales.
5. The fashion label has also been given the needed exposure by celebrities who wear the
clothes of the fashion label, leading to more sales.