Career Research Report on Marketing: Trends, Skills, and Primary Research

CAREER RESEARCH
REPORT

Table of Contents
INTRODUCTION ..........................................................................................................................3
Analysis and application..................................................................................................................3
General trend impact on Marketing-............................................................................................3
Skill and knowledge required for marketing manager.................................................................4
Evaluation-...................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
Appendices.......................................................................................................................................8

INTRODUCTION
Career research refers to the exploration of regarding their career in order to get the ideas
about their goals and future plan regarding jobs. The chosen professions for report is based on
marketing I have found that I have keen interest tin marketing from graduation started and I
want to choose marketings as the profession. Also, report discussed general trend that can affect
my profession when I will apply for job. Then considering the impacts of globalization and
technology on the basis of secondary research.
Analysis and application
I have chosen to market because it refers to activities which are helps to promote the
buying and selling of product or services (Di Gregorio, Maggioni and Mazzucchelli, 2019). Also,
it is including selling,s advertisement and delivering the product tos the customer as well ass
business. On the basis of career research it will depend on primary as well as secondary research
regarding jobs in marketing.
General trend impact on Marketing-
Increasings complexity in consumer purchasing decision- According to new trend it
has been analysed that this is impacted positive because the purchasing decision of consumers
can be depended on different areas such as Facebook, you tube, google, etc. On the other hand,
customer segmentations can be difficult to identify because customer can change their interests
accordingly.
Personalizations in product design and communication- There are vast products
design are available in the market so it is necessary for the graduate employee for expanding the
knowledge and skill regarding new products and design. So, in future individual can make their
identity by considering general trend.
Mobile communication becoming centre of marketing- For the marketing mobile
communications is very important because all the applications and engagement can be done by
mobile. Telemarketing is related to emerging trend which helps to increasings the marketing
trend (Mensah, Azila-Gbettor and Agbodza, 2021. ).
Globalization - globalization has broadened B2Bs marketings which helps to break
downs the border between countries in order to reach foreign clientele. It also improves the mass
marketers that are lead to increasing sales for business in order giving benefit to employees by
considering variety of product and competitive pricing. Market expansion provides the