Career Research Report on Marketing Profession

CAREER RESEARCH
REPORT

Contents
INTRODUCTION...........................................................................................................................3
ANALYSIS AND APPLICATION.................................................................................................3
General trends which impact marketing profession (Secondary research)............................3
General trends which impact marketing profession (Primary research)................................5
The skills, knowledge and experience needed.......................................................................5
Key skills:..............................................................................................................................5
EVALUATION................................................................................................................................6
APPENDIX 1: JOB ADVERTISEMENT.......................................................................................8
APPENDIX 2: INTERVIEW........................................................................................................12

INTRODUCTION
In the current research marketing profession will be discussed and along with this different skills
and proficiency which are needed within this profession are also highlighted. Profession of
marketing needs higher education and skills in order to manage functions as under this
profession customer contacts are made (Potts, 2020). I am planning to pursue my career in
marketing professional and which i am really to become a marketing assistant. Marketing is
considered as one of the finest field in which talented employees are needed by the organisation
those are able to promote and advertise organisational offering in front of the customers. In the
current time due to adoption of digital technologies the trend of marketing professional has
improved as customers are willing to know regarding product for which they have made their
purchase decision. The major motive behind this report is to highlight those abilities and skills
which are needed by a newly graduate who are willing to pursue their career in marketing field.
The report also includes primary in secondary research in which brings in numbers regarding
marketing field are added. Therefore the research report is going to analyse regarding different
skills and knowledge needed by a newly graduate for pursuing their career in marketing field.
ANALYSIS AND APPLICATION
General trends which impact marketing profession (Secondary research)
This is observed that in current time people are using digital media channels in order to get
to know regarding offerings made by the organisation. So in order to get attention of people
organisation are making efforts in terms of advertising and marketing of the product so that
higher sales can be made and at the same time customer base can also be increased. In this
manner the dinner current digital error brown far willing to hire such candidates don't have
knowledge of marketing and trends which are running into the market. Some of the significant
trends of marketing profession are elaborated as under:
Social media: In the current digital era social media is considered as one of the biggest trends
within marketing for the organisation as with the help of social media online presence can be
made by the organisation. The day help of social media variety of customers can be added to the
organisation and at the same time their engagement can also be enhanced. There are several
online campaigns which are managed by the brand in order to convey their business offerings in
front of their potential customers (Saeed and Rashidi, 2017). Using social media channels paid

partnerships are made by brand so that higher customer engagement can be made and at the same
time sales can also be increased. Live sessions are conducted by these inferences by making
videos and by watching the same customers can be attracted towards business offerings. Social
media skills could also be essential skills for newly graduate in order to make their career into
marketing. In the digital age newly graduate are expected that that they must know how to
handle different account on social media (Crystal, 2017).
Technology: The essential trend within marketing is related with technology as with the
help of technology business environment can be influenced in positive manner. Products of an
organisation are manufactured and sold at different places but with the assistance of marketing
these can be connected with customers before buying decision of customers. Using different
websites marketing is done by the organisation and in terms of traditional marketing magazines
and newspapers are also used (Barrager, 2016). After the introduction of advanced technology
real-time communication can be made by the organisation in order to get connected to the
customers. The technology in marketing includes hi quality camera audio recording and uses of
different devices. These are the technologies which are followed by the organisation in order to
advertise and promote their products and services in front of the customers. The adoption of
advanced technologies has changed the landscape of businesses as global competition and trends
are increasing in continuous manner. Therefore recent graduates are needed to have knowledge
in respect of advanced technologies so that eye catching marketing campaigns can be framed.
Psychology: The other trend within marketing is related with psychology. This is essential
that to have information related with human behaviour and emotions so that purchase decision
can be influenced. Marketing is related with attracting customers and making efforts in terms of
making decisions regarding purchase (Bahr and et. al., 2018). Marketing is related with attracting
customers and putting such efforts so that customers can be attracted. Customers have mind-set
that to gain higher quality within the products so that to gain transparency. This assists the
brands to develop their products by introducing new and unrecognised needs of their customers
in direct or indirect manner. The trend of psychology is trending within marketing so that
appropriate aspects can be managed. Hence, marketing profession needs such newly graduates
those are able to ensure customer satisfaction so that response related with products and services
can be made.